Updated August 10, 2020 Budgets, budgets, budgets. Businesses of all sizes live and die by them. But, it’s small businesses that really have to walk the tightrope of skepticism of every single expense. There are some things that are non-negotiable in the modern, digital-focused economy. For example, every business needs a hosting solution. It’s incredibly […]

Updated January 28, 2021 Linda is using the Internet to shop for an umbrella for her father, a really nice one to replace one that he’s had for years. She really likes the look of one that she finds on a designer umbrella site; it’s sleek, compact, and has great reviews. However, she is specifically […]

Kim runs an e-commerce site that sells cubic zirconia, diamond-alternative jewelry. She wants to get better organic search rankings for her company, and she understands that she can improve her search engine optimization through content marketing. Through her blog, social media posts, and other means, she hopes to improve her search visibility and ultimately sell […]

The business world is in a state of rapid change. In an effort to remain competitive and expand their influence, many of the biggest companies are diversifying their services in order to attract new customers or further entrench existing ones into their ecosystems. We see this with companies like Apple who have branched out from […]