email marketing

Improve Your Email Signups with These Simple Tips

Updated January 29, 2018   Increase your email subscription rates to improve your lead nurturing program – and build a pipeline of future business that keeps on delivering, regardless of what happens with Google or Facebook algorithms.   The idea behind building an opt-in list is simple.  People give up their contact details in exchange for valuable content that you’ll share with them on a regular, but not too frequent, basis.  By tracking their interests, and buyer readiness, you’re able […]

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Little Known Ways to Double Blog Traffic by Creating Irresistible Headlines

Updated January 25, 2018   Creating great headlines boils down to standing out from the crowd and showcasing WIIFM – What’s In It For Me.  Read on to find out how you can improve your traffic by simply improving your headlines (titles).  After all, click through rate is a great bonus multiplier!       1.      Dare to be Different   This is a statement about your headlines not your content.  In the past decade we’ve seen the proliferation of […]

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man with megaphone illustration

Marketing Habits to Drop in 2018

Updated January 23, 2018   There’s a lot of bad marketing advice out there to avoid in 2018 – and we’re sharing a list of things you should take with a grain of salt, as you outperform those who instead heeded that bad advice.     Bad Advice #1     Stop ‘Doing’ SEO   Search engine optimization (SEO) had got a bad name as of late, largely due to the propaganda machine at Google (and those Google pundits who repeat […]

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google homepage on laptop screen

Ditch Google+ But Not Google My Business

Updated January 17, 2018   No matter how it’s branded, Google+ is a complete and utter waste of your time, unless you are selling to marketers, period.  Google My Business, however, is a great way to get found online and takes a minimum of time and effort.   Question:  How many real business owners, not marketers but real business owners, do you know who frequently use Google+ (or whatever they’ve re-named it this month)?   Answer:  None.

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