Updated January 29, 2018 Increase your email subscription rates to improve your lead nurturing program – and build a pipeline of future business that keeps on delivering, regardless of what happens with Google or Facebook algorithms. The idea behind building an opt-in list is simple. People give up their contact details in exchange for valuable content that you’ll share with them on a regular, but not too frequent, basis. By tracking their interests, and buyer readiness, you’re able […]
Updated January 25, 2018 Creating great headlines boils down to standing out from the crowd and showcasing WIIFM – What’s In It For Me. Read on to find out how you can improve your traffic by simply improving your headlines (titles). After all, click through rate is a great bonus multiplier! 1. Dare to be Different This is a statement about your headlines not your content. In the past decade we’ve seen the proliferation of […]
Updated January 23, 2018 There’s a lot of bad marketing advice out there to avoid in 2018 – and we’re sharing a list of things you should take with a grain of salt, as you outperform those who instead heeded that bad advice. Bad Advice #1 Stop ‘Doing’ SEO Search engine optimization (SEO) had got a bad name as of late, largely due to the propaganda machine at Google (and those Google pundits who repeat […]
Updated January 17, 2018 No matter how it’s branded, Google+ is a complete and utter waste of your time, unless you are selling to marketers, period. Google My Business, however, is a great way to get found online and takes a minimum of time and effort. Question: How many real business owners, not marketers but real business owners, do you know who frequently use Google+ (or whatever they’ve re-named it this month)? Answer: None.