Updated August 17, 2020 The world has changed, and will continue to change, due to the impact of the COVID-19 pandemic. As you devise a marketing strategy for your business during these difficult times, your role will face many challenges along the way. Adapting your marketing strategy and tactics will be crucial. Read on to […]

Updated July 15, 2019   Have you ever considered the importance of color in branding? For example, look at the circles below one at a time. What is the first brand that comes to your mind when you look at the red circle, blue circle, yellow circle, and green circle? For red you probably thought […]

Updated June 13, 2019   If email marketing isn’t a key part of your business development efforts, think again.  Valuable content and selected product/service offers can be regularly sent to your list, using a top tier email service provider (ESP) who can assist by keeping you off blacklists, improve your deliverability and often have vast […]

Updated May 1, 2019   Faster sites offer a better user experience that engages well, has more page views and ultimately sells more products.  “Host Close” should be your motto as you leverage geography to host your website near the target audience location to get faster page loads and sell more stuff.  Read on to […]

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