The business world is in a state of rapid change. In an effort to remain competitive and expand their influence, many of the biggest companies are diversifying their services in order to attract new customers or further entrench existing ones into their ecosystems. We see this with companies like Apple who have branched out from computers and smartphones to cloud services, music streaming services, possible original video content, and an upcoming car of some kind. Amazon has been famous […]
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How to Advertise Your Brand to Millennials Without Turning Them Off
Millennials make up the single biggest part of the workforce. They are coming of age and your brand can no longer ignore them, which is why you need to know how to advertise to them without turning them away. This guide is going to show you how to do it. See Also: How to Create the Perfect Call to Action to Boost Your Conversion Rates Why is it So Difficult? Companies simply don’t understand millennials. There are so many misconceptions […]
6 Ways You May Be Harming Your Brand via Social Media
Social media is a potential minefield for your online reputation. The slightest snag can bring a swift end to your social media credibility, and this guide is going to show you some of the main snags that you have to be aware of. See Also: Social Media Trends That Will Rule 2016 1. Not Act Like a Human Being It doesn’t matter what platform you are using because all of them demand the same attitude. The psychology of social media […]
How YouTube Connect Could Impact Your Business
YouTube Connect is Google’s attempt at taking its feature video brand into new territory. It’s got many people talking, and businesses are rightly worried about what it could mean for them. In this article, you are going to learn about what this is and what it could do to change the business landscape for everyone. What is YouTube Connect? According to Manuel Bronstein, the head of product for consumers for YouTube, he feels as though YouTube and video go hand […]
