Companies faced with creating a lively online presence for their business will usually jump to paid ads or other marketing tactics. And while these are certainly not bad ways to approach your marketing strategy, you are missing the forest for the trees. Because regardless of just how well you market your business, it will bring […]

Updated January 5, 2021 Though titles are often referred to as meta titles, they’re actually standard HTML tags that are found in the web page section. Read on to find out why titles are important (like how Google decides what to display for your title in search results), best practices on how to create effective […]

Updated October 22, 2020 Creating a great looking blog is a great way to impress visitors, but search engines are much more reliant upon blog content. If you want your posts and pages to rank well with search engines so that you get more traffic (and conversions), then you’ll need to consider how your blog […]

Updated September 2, 2020 Overview ‘Exactly how long does an average person wait for a website to load? As time goes by, people wait less and less before bouncing. Website optimization is one of the most crucial aspects of owning a website. Optimization matters for SEO, user experience, audience engagement, demand generation, conversations and profitability. […]