Updated January 17, 2018   No matter how it’s branded, Google+ is a complete and utter waste of your time, unless you are selling to marketers, period.  Google My Business, however, is a great way to get found online and takes a minimum of time and effort.   Question:  How many real business owners, not […]

Updated January 16, 2018   Content marketing myths are often hidden behind best practices, recommended guidelines and intuition.  They’re often slippery slopes that, once tread, result in daily habits that are counter-productive.   Learn from the school of hard knocks, or listen to a bit of sagely advice from marketers who have lived and learned […]

Updated September 18, 2018   Find out what you can do to extend the reach of your content marketing efforts via social syndication (posting linked excerpts of your content on social media channels).   It’s no longer enough to ‘build it and they will come’ like a field of dreams any more than you can […]

Updated March 12, 2020   Agreeing to a long-term hosting contract with a company the first time carries significant risk, both financially and regarding your website performance over the short to medium term.  Find out what questions to ask before signing on the dotted line.   A web hosting contract dictates everything you will receive […]