Updated January 23, 2018 There’s a lot of bad marketing advice out there to avoid in 2018 – and we’re sharing a list of things you should take with a grain of salt, as you outperform those who instead heeded that bad advice. Bad Advice #1 Stop ‘Doing’ SEO Search engine optimization (SEO) had got a bad name as of late, largely due to the propaganda machine at Google (and those Google pundits who repeat […]
Updated January 17, 2018 No matter how it’s branded, Google+ is a complete and utter waste of your time, unless you are selling to marketers, period. Google My Business, however, is a great way to get found online and takes a minimum of time and effort. Question: How many real business owners, not marketers but real business owners, do you know who frequently use Google+ (or whatever they’ve re-named it this month)? Answer: None.
Updated January 15, 2018 Find out what you can do to extend the reach of your content marketing efforts via social syndication (posting linked excerpts of your content on social media channels). It’s no longer enough to ‘build it and they will come’ like a field of dreams any more than you can simply build a website, without promoting it, and expect to be found by your prospective new customers. Content marketing should be a one-two punch, with […]
Snapchat is one of the new generations of social media networks that has come to prominence in recent years. Businesses need to know how to use it in order to access an entirely new audience. This guide is going to show you how you should go about using Snapchat for business purposes. See Also: Which Social Media Platforms Should You Use for Business Why You Should Use Snapchat Snapchat is a social media network that has managed to target the […]