Updated July 16, 2018 Understanding content marketing by simply comparing it to something we’ve all studied in school – physics. We’re not talking quantum physics, membrane theory or folding space… Just a straightforward way of coming to grips with content marketing by way of familiar physics basic concepts. What is Content Marketing? At its core, content marketing is nothing more than producing words that others will discover (and find interesting). The hope is that through sharing informative, […]
Updated January 16, 2018 Content marketing myths are often hidden behind best practices, recommended guidelines and intuition. They’re often slippery slopes that, once tread, result in daily habits that are counter-productive. Learn from the school of hard knocks, or listen to a bit of sagely advice from marketers who have lived and learned first hand. Avoiding costly content marketing myths can save you many hours of effort and frustration.
Many web designers, developers, information architects, and other professionals that concern themselves with how a site works have some pretty set opinions on the kind of hosting their projects will need. As a general rule of thumb, most of these preconceived notions are probably on the money. After all, if you’ve worked in the digital marketplace for long enough you have a pretty good idea of what a project will entail. But, sometimes, the scope of a project can surprise […]
A buzz is vital if you are going to get people interested in what you have to say. Great content is the only way you are going to get that buzz, and this guide is going to show you how to build it up from scratch. It takes planning and it can be time-consuming, but the rewards are well worth it. Start with High-Quality Content Content marketing isn’t dead, despite what people may say. In fact, it’s the most powerful […]