Updated January 16, 2018   Content marketing myths are often hidden behind best practices, recommended guidelines and intuition.  They’re often slippery slopes that, once tread, result in daily habits that are counter-productive.   Learn from the school of hard knocks, or listen to a bit of sagely advice from marketers who have lived and learned […]

Updated January 15, 2018   Online marketing is much more than just putting up a pretty website and waiting for orders to pile in. One of the best tools a business owner or marketer can have in their toolbelt is knowledge – marketing knowledge to be precise.  Quality online marketing training is a timesaving way […]

Updated September 18, 2018   Find out what you can do to extend the reach of your content marketing efforts via social syndication (posting linked excerpts of your content on social media channels).   It’s no longer enough to ‘build it and they will come’ like a field of dreams any more than you can […]

UPDATED  December 11, 2017   Testimonials Drive Sales This post shares some places to get testimonials published, how to handle testimonials, and what testimonials are essential to your business success.   90% of people reported that positive reviews make them likelier to buy, while 86% said that negative ones make them likelier to look elsewhere.   […]