Do you know how often you should be updating your blog to keep your readers engaged? Keeping readers interested requires finding the right balance for your blog; it often depends on the reason for your blog, the field you are blogging about and your specific writing style and ability.
Experimenting with Frequency
Finding the right frequency for your blog posts can take some experimenting, but eventually, your rhythm should become more natural. However, there is no specific answer for how often to blog; there are several factors that should be taken into consideration.
Frequency Breeds Success
If you are blogging less than once a week, you can count on falling readership, fewer search engine hits and lagging momentum. Studies show that blogs which are updated an average of once per week (3-5 times per month) have a much larger audience and at least twice the traffic of less frequently updated blogs. Businesses with blogs, which are updated at least three or four times a week, have the potential to increase their traffic five times more compared to businesses that do not blog.
Why are You Blogging?
If you are blogging for your small business, it is important to post regular updates to keep your content fresh and attractive for new and return customers. This means you should be posting an update, at a minimum, once per week. This minimum increases to at least 2-3 per week for shorter, less-informative posts.
For other types of blogs, your post frequency may vary greatly depending on how much news is going on in your specific industry that week. For instance, if you are blogging about “wedding planning”, you probably need to post more frequently as your loyal blog audience would want to read all the latest news and tricks to plan their weddings.
Your blogging schedule will vary greatly depending on the field your blog covers. If for example your blog has to do with shopping, you need to update it more often during your busy season (i.e. Holidays, a specific season or even a particular day).
What Works Best for You
The frequency with which you update your blog will also be dependent on how well you write, how often you can post and how your audience reacts to various posts. If your readers seem to be more enthusiastic about longer, more in-depth posts, they are probably willing to wait longer for them. On the other hand, if shorter posts inspire your audience more, they may expect them on a more frequent basis.
If your writing skills work better one way or the other, that should also be taken into account. Shorter posts may not provide you the space you need to make your point; longer ones may feel too wordy or exaggerated.
Creating (and Sticking to) a Schedule
Once you know how often you need to update your blog, you need to create the goal and make a schedule so you can achieve it. However often you are going to be blogging, your schedule must include the time for it. Otherwise, you are likely to fall behind and lose your audience.
When you are setting up your blogging schedule, you have to maintain realistic goals. Trying to take on too much is a classic way to set yourself up to fail, so be honest with yourself about what you can handle. Keep in mind that blogging any less than once a week can make it difficult to develop and maintain a connection with your audience.
Allowing Guest Bloggers
A common problem for bloggers who post very frequently is burnout. Avoiding burnout is essential for maintaining a good blog presence, and guest bloggers give you the ability to include diverse voices on your blog, while also giving you a break from your regular blogging duties.
Once you have set your goal, reward yourself for sticking to it. Creating and sticking to a consistent blogging schedule gives you an opportunity to learn more about your subject, your business and your personal goals. This sort of commitment helps you to understand your subject in a substantive way.
Benefits of Blogging Regularly
When you blog more often, you are more likely to catch the attention of new readers and keep current readers more engaged. Search engines also notice blogs with more content, bringing even more traffic to your blog. If you are updating on a regular basis, you can also form relationships with bloggers who link to your content, or readers who share it with others.
Your blog is a dynamic entity and its growth depends heavily on the interaction between you and your readers. Having a successful blog means creating a delicate balance between updating often enough and not burning out. Studies have shown that a great blog can increase your traffic and attract new readers, giving you a leg up over your competitors.