What should you do differently for B2B Business to Business and B2C Business to Consumer marketing to improve online sales? Let’s look at how to target these two different branches of e-commerce. Geraldine, a standup comedian, has been a professional joke-teller for 17 years. She credits her success, in part, to the audience – which […]

Bob started a website selling organic beard balm. The expenses to launch the site ended up 248% higher than expected – prompting him to pull funds from marketing efforts that could have made many more people aware of his offerings. Ellen started a site focused on children’s apparel. Costs were 189% greater than she foresaw. […]

There is so much tech terminology and so little time – so it helps quite a bit when we can think of things within categories. In the case of operating systems, there are essentially two. There are the ones from Microsoft, descendants of Windows NT (for “new technology”). On the other side are basically the […]

The incredible popularity of WordPress gives hackers an incentive to go after it. Once they find a way in, they can replicate the attack across thousands or even millions of sites. One of the most prominent ways that the CMS has been attacked most recently is through a content-injection weakness that was identified early this […]