UPDATED  December 11, 2017   Testimonials Drive Sales This post shares some places to get testimonials published, how to handle testimonials, and what testimonials are essential to your business success.   90% of people reported that positive reviews make them likelier to buy, while 86% said that negative ones make them likelier to look elsewhere.   […]

UPDATED December 8, 2017 Small business owners understand, more than any other industry segment, the importance of organic search rankings and the traffic it can bring to a site – because those convert into sales at an extremely good rate.  Hosting plays a big part of search results, though not many fully understand exactly why.  […]

Diamond Candles is an e-commerce company that specializes in (you can’t make this up) soy candles with rings inside them. Maybe you are familiar with this product; well, this market: in the Internet era, there is a market for soy candles with rings inside them. It’s a niche, that’s for sure. And the arguable ridiculousness […]

Arielle is hiring a consultant for her business. She looks into a few different options, skims some reviews, and even calls a few references. One of the options stands out from the others, though. Arielle feels that it is focused on meeting her needs, and seeing the situation from her perspective, to an extent unmatched […]