Email lists are critical for building up a base of loyal customers. We’re going to go into some simple techniques you can employ to increase the number of email signups.
Everyone on your website is a potential prospect. By following these tips, you can increase your chances of adding these people to your email list.
Ask On (Nearly) Every Page
People won’t always land on your home page. Making the mistake of only having a signup box here will cost you. Add a signup option to practically every page on your website.
Where You Shouldn’t Add Them
The only pages you shouldn’t add them to is when you have something more important to deal with. For example, if you have an e-Commerce page the purchase is the goal not the email signup.
Place the Email Signup Box High
Some guides suggest putting the email signup option on the footer of a website. This is ineffective because most people won’t scroll down this far. When they have the information they need they will leave the page without looking at the footer.
Try placing it in the right-hand column. Studies show this is one of the most effective places for it.
Keep it Simple
With an emphasis on data privacy, people aren’t willing to hand over too much information about themselves. Don’t put them in the position where they have to make this decision. Only ask for what you actually need.
Information You Should Ask For
It’s best to limit yourself to the email address and the first name. Another benefit of this is it increases the speed of the sign up process, which makes it less likely someone is going to give up in the middle.
Match the Copy of the Page
Standard email signup box copy for every page is always the wrong way to go. There’s always a different tone on every page. For example, if you have a blog page and you want people to follow your blog, don’t say ‘Signup to my newsletter’ say ‘Signup to my blog’.
It’s a subtle change, but it also comes in handy if you’re asking people to sign up to different types of lists.
In the least insulting way possible, people are like sheep. If something is popular, people are more likely to follow it because they believe they’re missing out on something. It’s a well-known field of human psychology, and it’s why big brands tend to only get bigger.
The Same Principle
The same applies to an email newsletter. If you have a decently large list, advertise this fact. Give some exact numbers. It’s why sites often have copy relating to joining the other thousands of subscribers already on the list. It’s a way of drawing people in to find out what it’s all about.
Dedicated Signup Page
A dedicated signup page is supposed to outline the benefits users can take advantage of by signing up to your newsletter. It may come in the form of a landing page. If your goal is to increase the number of subscribers on your list, a dedicated signup page gives them only two options. They can sign up or leave.
The Main Benefits
Here are some other benefits you can add to this signup page:
- Outline how often you will contact them.
- How many other subscribers are on the list?
- The type of content they can expect to receive.
- Provide insights into special offers.
- Time-sensitive benefits.
If you do decide to use a dedicated signup page, you can enhance the benefits by combining it with an ad campaign. The ad campaign leads directly to the squeeze page.
Give them a Reason to Signup
There’s little use in asking someone to consider your list for fun. They need to know it’s worth their time signing up. The chances are they already have an email inbox filled with other newsletters. Make sure your newsletter stands out from the rest.
Discount codes and vouchers are a good option. Another choice is to create a competition. Anyone who signs up has a chance of winning the grand prize.
It may seem like bribery, but it also has a downside to it. A new wave of subscribers could simply have many people who want to win the prize from the competition. They have no interest in your products. Get around this by tying in any prize to your products or services.
These seven tips to increase email signups involve making minimal changes to your website. In most cases, it’s about making some minor alterations to presentation. The right word in your copy can make a huge difference to the results you get.
Finally, make sure any changes you do make are tracked. Monitor your results to ensure that things are moving in the right direction.
What other ideas do you have to boost signups for your site’s email list?