What should you do differently for B2B Business to Business and B2C Business to Consumer marketing to improve online sales? Let’s look at how to target these two different branches of e-commerce. Geraldine, a standup comedian, has been a professional joke-teller for 17 years. She credits her success, in part, to the audience – which […]

Bob started a website selling organic beard balm. The expenses to launch the site ended up 248% higher than expected – prompting him to pull funds from marketing efforts that could have made many more people aware of his offerings. Ellen started a site focused on children’s apparel. Costs were 189% greater than she foresaw. […]

When you look at e-commerce statistics, the most compelling characteristic of this data is how it points to potential. While we may think the market is nearing its peak by seeing that more than half (53%) of web users worldwide purchased something online during 2016, or that the total average spent per e-commerce customer during […]

Diamond Candles is an e-commerce company that specializes in (you can’t make this up) soy candles with rings inside them. Maybe you are familiar with this product; well, this market: in the Internet era, there is a market for soy candles with rings inside them. It’s a niche, that’s for sure. And the arguable ridiculousness […]