How to Advertise Your Brand to Millennials Without Turning Them Away
Updated December 4, 2020
Millennials make up the single biggest part of the workforce. They are coming of age and your brand can no longer ignore them, which is why you need to know how to advertise to them without turning them away. This guide is going to show you how to do it.
Why is it So Difficult?
Companies simply don’t understand millennials. There are so many misconceptions that brands have of the millennial community. They may think that they are lazy, uncaring, and in a constant state of procrastination.
Older marketers need to understand who millennials are and what they are all about. Then they will be able to craft content that better suits their needs.
They are Not the Same
Traditional marketers are guilty of assuming that a demographic is a demographic. Millennials are not just a demographic. This is a demographic that has a lot of diversity within it. Millennials can include everyone from the guy working at the gas station to a middle class professional.
Think in Segments
To target millennials, you need to split them up into different segments. The problem is that millennials are found in absolutely every class and area of society. Your targeting isn’t accurate enough if you are unable to think in segments.
Look at millennials as individuals not as a generation.
Understand How Plugged in They Are
The average millennial uses two or three different technological devices every single day. It wouldn’t be an exaggeration to say that millennials are connected practically every hour of every day. They have constant access to the Internet.
Open Up a Direct Line of Communication
For the first time, brands have a direct line of communication to millennials. And they have to be able to take advantage of that. Make sure you schedule content at all hours of the day and night because the standard work day and the standard daily routine no longer apply.
The Right Strategy
It demonstrates that you are going to turn millennials off if you don’t have a mobile and social media strategy. With shockingly short attention spans, you need to be keeping them engaged all the time.
Sharing is Caring
The culture of millennials is all about sharing. This is not something that you have to look at the trends to spot. Everything is about sharing, whether it’s social media or simply in society as a whole. So that means that you have to be using social media as your main vehicle to access your target audience.
Don’t Target Every Social Media Platform
It’s easy to say that every social media platform should be your target. But the truth is that not all of them were created equal. The most relevant social media networks depend entirely on the company you are operating.
Make sure you only choose the networks where the segments of your audience actually are.
The Hard Sell is Marketing Suicide
Hard selling to a millennial is like trying to sell them a flaming dumpster. It’s marketing suicide because of banner blindness. This is a state where millennials see something that’s being advertised and they instantly gloss over it.
Selling Without Really Selling
To sell without really selling, you must use the power of word of mouth marketing. Allow them to make their own decisions by giving them all the tools they need to make purchasing choices. It’s why influencers found online are so good at selling these days.
You Have to Move Fast
You also have to move fast if you are going to keep up with millennials. Most of them are glued to their smartphones on a constant basis. Shopping today is about being able to target them anywhere. Things like dedicated apps can help you to do this.
Marketing to Millennials in the Right Way
The key to marketing to millennials is to actually deliver quality and to build a solid relationship with them. Companies are guilty of treating millennials just like everyone else. And that’s where they are coming up short because their content isn’t targeted enough.
Tracking the Trends
Millennials are more connected with the comings and goings of social media than any other group. You must keep track of the trends to ensure that what you are producing is relevant and useful. You can do this through just staying active on social media.
Make sure you keep track of the trends over time and you will soon get better at predicting future trends.
See Also: Simply Ways to Increase Email Signups
If you want to market to millennials without turning them off, you need to avoid taking them for granted. Understand that they are entirely different from any other generation. Craft a marketing strategy that targets them specifically and you are certain to have more success.
How will you go about marketing to millennials in the right way today?