Updated January 5, 2021 Though titles are often referred to as meta titles, they’re actually standard HTML tags that are found in the web page section. Read on to find out why titles are important (like how Google decides what to display for your title in search results), best practices on how to create effective […]

Updated January 25, 2018   Creating great headlines boils down to standing out from the crowd and showcasing WIIFM – What’s In It For Me.  Read on to find out how you can improve your traffic by simply improving your headlines (titles).  After all, click through rate is a great bonus multiplier!       […]

Updated July 24, 2020 The average person only spends a single second looking at an article before determining whether to read it, or go somewhere else. The most important factor that determines whether a person reads the blog post is the title. A good title can make the difference between a commercially successful piece, or […]