Updated January 29, 2018   Increase your email subscription rates to improve your lead nurturing program – and build a pipeline of future business that keeps on delivering, regardless of what happens with Google or Facebook algorithms.   The idea behind building an opt-in list is simple.  People give up their contact details in exchange […]

Updated January 25, 2018   Creating great headlines boils down to standing out from the crowd and showcasing WIIFM – What’s In It For Me.  Read on to find out how you can improve your traffic by simply improving your headlines (titles).  After all, click through rate is a great bonus multiplier!       […]

Updated January 23, 2018   There’s a lot of bad marketing advice out there to avoid in 2018 – and we’re sharing a list of things you should take with a grain of salt, as you outperform those who instead heeded that bad advice.     Bad Advice #1     Stop ‘Doing’ SEO   Search […]

Updated January 17, 2018   No matter how it’s branded, Google+ is a complete and utter waste of your time, unless you are selling to marketers, period.  Google My Business, however, is a great way to get found online and takes a minimum of time and effort.   Question:  How many real business owners, not […]