In the world of websites and web hosting, CDN technology is gaining recognition as an important and often required feature for website owners.
CDN stands for Content Delivery Network, meaning a network of servers designed to deliver cached (static) content from websites to visitors. Delivery is determined by the location of each web visitor.
How does a CDN work?
A website that does not use a CDN is running on a single server (or a server cluster) but all these are in the same location (the datacenter of the hosting provider). So all website visits are served by the same server.
A website that uses a CDN is still running on a single server (or a server cluster) but the content to the user is served through a number of servers depending on the user location. As you can see from the image below, users located in Berlin will be served by the CDN server in Dublin (which is the closest location) and not the origin server.
What the benefits from using a CDN?
Utilizing a CDN has a number of benefits for webmasters, the most important are highlighted below.
When visitors arrive at a website with CDN, technology redirects them to the server closest to their geographic location. This means that visitors in the UK or Asia would be redirected to servers in this proximity instead of jumping the pond to a main server in the US. The end result is faster loading times.
An important benefit of a CDN is that it can prevent website downtime (see also: what is 99.9 uptime?) especially in situations where a website gets a large number of visits at the same time. For example imagine that one of your articles goes viral in social media and you get a lot of traffic in a short period of time. It is very common that the extra traffic will cause a webserver crash.
With a CDN the load on the server is less because visitors are distributed to a number of servers (based on their location) and also because the content served is cached which means that the processing and resources required by the main web server are less.
In addition to the above, the duplication of the content across the broad server network makes it possible for the CDN to serve as an active archive, while at the same time providing storage and data backup available for website recovery, if necessary.
Better User Experience
Page views and bounce rate is often directly tied to a website’s performance. When using CDN, the faster loading times has a direct correlation with improved visitor experience. Visitors who arrive at a fast loading website are more likely to stay and explore instead of bouncing right off again after a brief stay.
Faster load times are also a prerequisite for any website wanting to gain traffic from mobile users who need quick responses when browsing the website from their mobile phones.
Google smiles at websites that load faster. What’s more, Google rewards these speedy sites with higher search rankings.
For a webpage to load completely the web browser has to make a number of ‘calls’ to the web server. Web browsers have limits on how many simultaneous connections can exist on a single domain. Most browsers will allow up to four active connections. This means a fifth connection will be blocked until a previously queued file has been completed.
Many CDNs furnish usage reports, thanks to their pricing structure that tends to involve charging by the byte. By analyzing usage reports, website owners can supplement preexisting website analytics with additional data.
Benefits of a CDN for Specific Websites
Many different types of websites, from ecommerce to personal sites, can benefit from a CDN:
With CDN, an ecommerce website can reduce the rate of cart abandonment, increase conversion rate and enjoy repeat business when customers return to the website to make additional purchases.
Blogs, Information websites and Media
Websites that publish information can benefit from CDN, also. With faster loading times, images and video are delivered more quickly at higher resolutions. Advertising performance on these websites generally improves, too.
A CDN is useful when you have users in different countries and when your pages include a lot of static resources. If you are already using a VPS for your website or online business then you may use tools like gtmetrix to evaluate your website’s performance and decide if you need to use a CDN or not.
*image source: Loadstorm