Updated October 15, 2020 Why Sending Newsletters Makes Sense Companies are sending newsletters because the return, relative to effort, is outstanding. When you can spend $1.00 and get $38.00 back, via email marketing, it doesn’t take a mathematician to figure out that this is where investment needs to focus. It’s gotten to the point in […]

Updated October 7, 2020 Rather than waiting for someone to comment on how out of date your site is, how your blog looks like it belongs in the Smithsonian or snickers at the website being very 1980’s retro, unintentionally, find out how you can know if your website is in need of a redesign. Below […]

Updated September 2, 2020 Overview ‘Exactly how long does an average person wait for a website to load? As time goes by, people wait less and less before bouncing. Website optimization is one of the most crucial aspects of owning a website. Optimization matters for SEO, user experience, audience engagement, demand generation, conversations and profitability. […]

Updated August 17, 2020 The world has changed, and will continue to change, due to the impact of the COVID-19 pandemic. As you devise a marketing strategy for your business during these difficult times, your role will face many challenges along the way. Adapting your marketing strategy and tactics will be crucial. Read on to […]