Updated March 8, 2021 Taking on new client website design projects is always exciting. The getting to know what new customers are looking for, what they expect for a given budget and how fast they want it completed are just part of the preliminary information that’s needed before getting started with the work. Below are […]

Updated November 5, 2020 While there are no absolute hard and fast rules about how advertisers use Facebook Ads differently than YouTube Ads, both/either can be used for multiple marketing purposes such as:         1. Brand Awareness / Brand Lift         2. Repetition for Sales Life / Conversion Improvements         3. Answer Questions / Provide […]

Updated October 29, 2020 For some, video marketing means doing something on youtube.com. For others, video marketing means creating an explainer video and uploading it to their website for use on a page explaining products and services. With survey data, such as that from HubSpot Content Trends Survey, we know that people increasingly demand video […]

Updated October 15, 2020 Why Sending Newsletters Makes Sense Companies are sending newsletters because the return, relative to effort, is outstanding. When you can spend $1.00 and get $38.00 back, via email marketing, it doesn’t take a mathematician to figure out that this is where investment needs to focus. It’s gotten to the point in […]