Updated November 30, 2020 Broken links are an issue for website owners because they represent a bad user experience, negatively impact search engine rankings and generally indicate a lack of proper maintenance by site owners. There are three main ways of detecting broken links, varying by where the checking occurs. Site owners can:        –  […]

Updated October 2, 2020 What is an Email Blast An email blast is a form of email marketing where a common message is sent to a large number of recipients. Mass emailing the same message at the same time enables marketers to do more in less time, though it comes at a price. There are […]

Updated September 15, 2020 Despite some exceptions and numerous would-be philosophers citing examples to the contrary, when it comes to understanding website performance, the Drucker adage still rings true, “What gets measured, gets managed”. Marketing efforts include time, wages, advertising expenses and a range of activities designed to drive more people to a website, get […]

Updated June 22, 2020 Getting social network users attention, and positive sentiment, is an effective technique for improving search rankings.  Social sharing buttons on posts and pages is one way of giving visitors to your site a chance to share what they’ve discovered with their connections.  But this isn’t the only way of getting social […]