You have to admit, it's starting to grow exponentially. More and more "Green Hosting" companies are springing up all over the place as corporations and consumers are becoming more conscious of their mark on our planets resources. My feeling from hosting with KH for over 2 years is that this organisation does have what it takes to make it in this almost brand new and quickly growing market sector. I would happily pay 5-15% more if I knew that our servers were housed in a solar powered data centre that uses the latest low power consumption setup. Here is an interesting article about Sun's latest initiative which they predict will pay itself off within 3 years: http://blogs.business2.com/greenwombat/2007/08/sun-greens-the-.html Interesting to note that "Green Hosting" actually works out cheaper in the long run. Here's an article on how green data centres save money: http://www.cio.com/article/41405/How_Green_Data_Centers_Save_Money It's a market worthy of note.