{"id":393,"date":"2021-06-29T06:24:45","date_gmt":"2021-06-29T11:24:45","guid":{"rendered":"https:\/\/www.knownhost.com\/kb\/?p=393"},"modified":"2026-01-23T14:59:05","modified_gmt":"2026-01-23T20:59:05","slug":"how-to-choose-the-best-datacenter-location-for-your-server","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/kb\/how-to-choose-the-best-datacenter-location-for-your-server\/","title":{"rendered":"How To Choose The Best Datacenter Location For Your Server"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-right counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #212121;color:#212121\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #212121;color:#212121\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.knownhost.com\/kb\/how-to-choose-the-best-datacenter-location-for-your-server\/#traceroutetracert\" >Traceroute\/Tracert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.knownhost.com\/kb\/how-to-choose-the-best-datacenter-location-for-your-server\/#ping\" >Ping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.knownhost.com\/kb\/how-to-choose-the-best-datacenter-location-for-your-server\/#download_speed\" >Download Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.knownhost.com\/kb\/how-to-choose-the-best-datacenter-location-for-your-server\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>First of all, who is your audience? Where are they located geographically? If you are located in the same location as your target audience, or you have access to a server in that location, then there are tools that can help you make the right choice. To determine which location is best, you can use the following information to test the ping, traceroute, and download times of each datacenter.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Washington (West Coast Datacenter)<\/strong><\/td><td><strong>Atlanta (Primary Datacenter)<\/strong><\/td><td><strong>Amsterdam (European Datacenter)<\/strong><\/td><\/tr><tr><td>108.160.156.18<\/td><td>64.74.200.107<\/td><td>209.42.255.73<\/td><\/tr><tr><td><a href=\"https:\/\/lg.sea.knownhost.com\/100M.bin\" rel=\"nofollow\" download>Download test file<\/a><\/td><td><a href=\"https:\/\/lg.atl.knownhost.com\/static\/100MB.test\">Download test file<\/a><\/td><td><a href=\"https:\/\/lg.ams.knownhost.com\/100M.bin\" rel=\"nofollow\" download>Download test file<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>If you are testing from a cPanel server, then you may need to enable traceroute in that server via WHM &gt;&gt; Home &gt;&gt; Security Center &gt;&gt; Traceroute Enable\/Disable.&nbsp;The following indicates a server with Traceroute enabled.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"358\" src=\"https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/enable-disable-traceroute-1024x358.png\" alt=\"\" class=\"wp-image-394\" srcset=\"https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/enable-disable-traceroute-1024x358.png 1024w, https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/enable-disable-traceroute-300x105.png 300w, https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/enable-disable-traceroute-768x268.png 768w, https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/enable-disable-traceroute.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"traceroutetracert\"><\/span>Traceroute\/Tracert<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.knownhost.com\/kb\/how-can-i-perform-a-traceroute\/\">Traceroute<\/a> is a network diagnostic tool that shows the path packets take from one location to another. It measures transit time and delays of packets across the network. Each successive host in transit is called a hop, and the cumulative time it takes to transverse each of these to make the connection to the destination is the total time required to establish the connection from the source to the destination. This tool can be useful in troubleshooting firewall blocks and other networking issues.<\/p>\n\n\n\n<p>On Unix-like systems&nbsp;<code>traceroute<\/code>&nbsp;is available as a command line tool. Simply access your command line from the location that you want to test from, and then run the traceroute command. In the following,&nbsp;<code>example.com<\/code>&nbsp;represents the target to test.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>  traceroute example.com<\/code><\/pre>\n\n\n\n<p>If you are testing the Atlanta location, then you will use the following command:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>  traceroute 170.249.238.168 <\/code><\/pre>\n\n\n\n<p>The successful output will resemble the following<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"267\" src=\"https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/traceroute-output-1024x267.png\" alt=\"\" class=\"wp-image-395\" srcset=\"https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/traceroute-output-1024x267.png 1024w, https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/traceroute-output-300x78.png 300w, https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/traceroute-output-768x200.png 768w, https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/traceroute-output.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>On Microsoft Windows, it is named&nbsp;<code>tracert<\/code>&nbsp;and can be accessed via Windows Start \u00bb Command Prompt. If you are using macOS, you can access&nbsp;<code>traceroute<\/code>&nbsp;via its Network Utilities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ping\"><\/span>Ping<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>ping<\/strong>&nbsp;is great for detecting packet loss when troubleshooting a network connection. Ping operates by sending Internet Control Message Protocol echo request packets to the target host and waiting for an ICMP echo. A Statistical summary of the results typically includes the minimum, maximum, the mean round-trip times, and standard deviation of the mean. You can see how this can be utilized to test each location.<\/p>\n\n\n\n<p>This command is available on unix-like systems via the command line and on Windows via Windows Start \u00bb Command Prompt. If you are using macOS, you can access ping via its Network Utilities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"532\" src=\"https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/pingoutput.png\" alt=\"\" class=\"wp-image-396\" srcset=\"https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/pingoutput.png 700w, https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/pingoutput-300x228.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"download_speed\"><\/span>Download Speed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you are familiar with the command line, there are several commands one can use to test how long it takes for files to be retrieved from these servers to your location. Two of these commands would be&nbsp;<code>wget<\/code>&nbsp;and&nbsp;<code>curl<\/code>. To use&nbsp;<code>wget<\/code>&nbsp;for a quick overview of the amount of total time required to retrieve the file, you would simply enter the command followed by the location of the file you want to download, like so:<\/p>\n\n\n\n<p>For Linux:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>  wget -O \/dev\/null file<\/code><\/pre>\n\n\n\n<p>For Windows:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>  wget -O NUL file<\/code><\/pre>\n\n\n\n<p>You will need to replace the&nbsp;<em>file<\/em>&nbsp;with the actual&nbsp;URL&nbsp;of the file that is being tested. This can be found by left-clicking on the &#8220;Download Test File&#8221; link in the Knownhost file links above and then selecting the option to copy the link location. You will then replace the file with the link location you just copied. Here is the result of a test to the former Texas location:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"268\" src=\"https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/wgetresultstx-1024x268.png\" alt=\"\" class=\"wp-image-397\" srcset=\"https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/wgetresultstx-1024x268.png 1024w, https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/wgetresultstx-300x79.png 300w, https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/wgetresultstx-768x201.png 768w, https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/wgetresultstx.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If you were to test the download speed thoroughly,&nbsp;<code>curl<\/code>&nbsp;is a great option. Curl allows for making a custom file to format your output. The options that you may be most interested in using when testing download speed are the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>speed_download<\/code>&nbsp;The average download speed that curl measured for the complete download. Bytes per second.<\/li>\n\n\n\n<li><code>time_connect<\/code>&nbsp;The time, in seconds, it took from the start until the TCP connect to the remote host (or proxy) was completed.<\/li>\n\n\n\n<li><code>time_total<\/code>&nbsp;The total time, in seconds, that the full operation lasted.<\/li>\n<\/ul>\n\n\n\n<p>For more information about how to construct to the custom format file to print only these options, you can refer to the manpage here:<\/p>\n\n\n\n<p><a href=\"https:\/\/curl.haxx.se\/docs\/manpage.html\">curl man page<\/a><\/p>\n\n\n\n<p>If you were to test using the download link for Amsterdam, you would first create the custom file like so:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>  nano curl-format.txt<\/code><\/pre>\n\n\n\n<p>Add the following to the file and save:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>  speed_download: %{speed_download}\\n\n  time_connect: %{time_connect}\\n\n  time_total:  %{time_total}\\n<\/code><\/pre>\n\n\n\n<p>Next, you would construct your curl command as follows:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>  curl -w \"@curl-format.txt\" -o \/dev\/null -s http:\/\/209.42.192.35\/test.bin<\/code><\/pre>\n\n\n\n<p>Here are the results of the location that is geographically furthest away from me:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"123\" src=\"https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/curl-customformat-output.png\" alt=\"\" class=\"wp-image-398\" srcset=\"https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/curl-customformat-output.png 1000w, https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/curl-customformat-output-300x37.png 300w, https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/curl-customformat-output-768x94.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>That&#8217;s not bad for the connection having to cross the ocean and travel to the other side of the globe!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you are familiar with different tools for testing the network, you can test the hops, imcps, and seconds from your visitor&#8217;s location to your server. All that needs to be done now is to test all available locations using these methods, compare, and then make a determination of the best datacenter for you and your clients. Most of the time, it is going to be the datacenter geographically closest to you. With these tools, you can ensure you are making the right choice rather than following this generalization, though. You now know how to test the network and determine the best datacenter location for you and your users.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First of all, who is your audience? Where are they located geographically? If you are located in the same location as your target audience, or you have access to a server in that location, then there are tools that can help you make the right choice. To determine which location is best, you can use [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[312,310,309,227,123,311],"class_list":["post-393","post","type-post","status-publish","format-standard","hentry","category-other","tag-amsterdam","tag-atlanta","tag-datacenter","tag-knownhost","tag-linux","tag-washington"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Choose The Best Datacenter Location For Your Server - KnownHost<\/title>\n<meta name=\"description\" content=\"Learn more about the importance of datacenter locations and how to choose the best one for your website&#039;s audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knownhost.com\/kb\/how-to-choose-the-best-datacenter-location-for-your-server\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Choose The Best Datacenter Location For Your Server - KnownHost\" \/>\n<meta property=\"og:description\" content=\"Learn more about the importance of datacenter locations and how to choose the best one for your website&#039;s audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knownhost.com\/kb\/how-to-choose-the-best-datacenter-location-for-your-server\/\" \/>\n<meta property=\"og:site_name\" content=\"KnownHost\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-29T11:24:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-23T20:59:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knownhost.com\/kb\/wp-content\/uploads\/2021\/06\/enable-disable-traceroute.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jonathan K. 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