{"id":993,"date":"2016-10-17T09:00:13","date_gmt":"2016-10-17T13:00:13","guid":{"rendered":"https:\/\/blog.knownhost.com\/?p=993"},"modified":"2023-03-02T13:56:31","modified_gmt":"2023-03-02T18:56:31","slug":"6-ways-can-use-linkedin-expand-online-business","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/blog\/6-ways-can-use-linkedin-expand-online-business\/","title":{"rendered":"6 Ways LinkedIn Can Expand Your Outreach"},"content":{"rendered":"<h2>Updated October 7, 2019<\/h2>\n<p>LinkedIn is the ultimate professional network for anyone looking to connect with people in business. You can also use it to expand your business, which is what this article is going to dig into. When used right LinkedIn has the potential to completely revolutionize your growth rates.<\/p>\n<p><strong><em>See Also: <a href=\"https:\/\/www.knownhost.com\/blog\/10-surefire-ways-to-make-instagram-work-for-your-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 Surefire Ways to Make Instagram Work for Your Brand<\/a><\/em><\/strong><\/p>\n<h2>Begin By Streamlining Your Lead Generation Strategy<\/h2>\n<p>Getting in touch with businesses can be difficult. You might not always get in touch with the right people. LinkedIn offers you the ideal opportunity to contact the right people directly. You\u2019ll never have to deal with getting through to a secretary or underling again. By contacting the right people directly you\u2019ll be able to save time and a lot of headaches.<\/p>\n<p><strong>Time is Money<\/strong><\/p>\n<p>This strategy has the advantage of saving you a lot of time and money. You\u2019ll spend less time talking to people who don\u2019t make the decisions. Over time this can save you hours and hours of hard work. Don\u2019t underestimate how much this can add up.<\/p>\n<h2>Benefit from the Advanced Search Feature<\/h2>\n<p>Finding your customer is the cornerstone of every successful business. LinkedIn makes it easy to find the right customers using the advanced search feature. You can filter people based on a range of demographics, including by industry, company size, and position.<\/p>\n<p>You won\u2019t have to manually look up people again.<\/p>\n<p><strong>The Premium Search Feature is Worth It<\/strong><\/p>\n<p>You should invest some money into LinkedIn so you can benefit from the premium advanced search feature. It comes with even more demographics so you can drill down into your audience. If you\u2019re working in an extreme niche you should consider this feature essential.<\/p>\n<h2>Use it to Create Quality Connections<\/h2>\n<p>Anyone who\u2019s spent enough time in the professional world is well aware of the importance of connections. They may not be useful now, but having a range of professionals in your circle could open up a whole range of possibilities later on. Start by using LinkedIn to <a href=\"http:\/\/www.socialmediaexaminer.com\/how-to-connect-with-influencers-on-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">connect with influential people<\/a> right now.<\/p>\n<p><strong>More than Selling<\/strong><\/p>\n<p>Branch out from contacting people who you just want to sell to. The right professional on your side could lead to a range of opportunities.<\/p>\n<p>For example, knowing an influencer in your industry could introduce you to a whole new audience. That could increase your revenue far beyond a direct sale in the long-term.<\/p>\n<h2>Get More Out of LinkedIn with Personal Messaging<\/h2>\n<p>Contacting people in general, should always be personal. Yet so many businesses never actually do this. They\u2019ll send generic messages. The problem with this is the copy-paste style of messaging is easily spotted by people. It doesn\u2019t take a great deal of effort to figure out whether a message is personal. The key to growing your business with LinkedIn is to use personal messaging.<\/p>\n<p><strong>How Personal?<\/strong><\/p>\n<p>Personal messages should be completely unique. Add in some information about the person you\u2019re contacting, such as what you have in common and what drew you to them.<\/p>\n<p>This is more effort, but it will benefit you going forward.<\/p>\n<h2>Be Forthright<\/h2>\n<p>One of the worst things you can do is to wait for someone to message you on LinkedIn. Be proactive in your messaging and contact people as soon as you add them. Unless someone specifically wants something from you, they\u2019re not going to contact you. Force your way down the sales funnel.<\/p>\n<p>Leaving contacts to go cold will only mean they forget about you when you eventually get in touch.<\/p>\n<h2>Look to Help People<\/h2>\n<p>LinkedIn is not just about making sales. It\u2019s about helping people. Build up your reputation on the site by frequenting the forums and helping people. Don\u2019t do this with any expectation of getting something in return. Do it just because you want to help.<\/p>\n<p><strong>Is this a Waste?<\/strong><\/p>\n<p>It\u2019s far from a waste to do something like this. You won\u2019t witness the benefits for a long time yet, but sooner or later you\u2019ll find that contacts warm to you faster and connections will seek you out. This should be part of your long-term strategy for success.<\/p>\n<p><strong>Part of Your Online Reputation<\/strong><\/p>\n<p>Your activities in LinkedIn certainly aren\u2019t confined to LinkedIn itself. It\u2019s all part of your strategy to build up your online reputation as a whole. This is extremely powerful because it gives you an automatic advantage over your competitors. Your online reputation is what will help you to win sales going forward.<\/p>\n<h2>Conclusion \u2013 Making LinkedIn Work for You<\/h2>\n<p>LinkedIn is not just another marketplace for you to sell to. You should never use LinkedIn just for the purposes of seeking people out to sell to. Go out of your way to make real connections with people and you\u2019ll be repaid for your efforts later on. How will you use LinkedIn today?<\/p>\n<p>Follow <strong><a href=\"https:\/\/www.knownhost.com\">KnownHost<\/a><\/strong> on <a href=\"https:\/\/www.linkedin.com\/company\/2676579\">LinkedIn<\/a> for helpful hosting tips and tricks!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated October 7, 2019 LinkedIn is the ultimate professional network for anyone looking to connect with people in business. You can also use it to expand your business, which is what this article is going to dig into. When used right LinkedIn has the potential to completely revolutionize your growth rates. See Also: 10 Surefire [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[234,184,1460],"class_list":["post-993","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-linkedin","tag-marketing","tag-profit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Ways You Can Use LinkedIn to Expand Your Online Business<\/title>\n<meta name=\"description\" content=\"Do you want to take your online business to the next level? If so, check out these six ways you can use LinkedIn to do just that.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knownhost.com\/blog\/6-ways-can-use-linkedin-expand-online-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Ways You Can Use LinkedIn to Expand Your Online Business\" \/>\n<meta property=\"og:description\" content=\"Do you want to take your online business to the next level? 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