{"id":989,"date":"2016-10-10T09:00:10","date_gmt":"2016-10-10T13:00:10","guid":{"rendered":"https:\/\/blog.knownhost.com\/?p=989"},"modified":"2022-08-19T08:04:06","modified_gmt":"2022-08-19T12:04:06","slug":"getting-started-periscope","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/blog\/getting-started-periscope\/","title":{"rendered":"What is Periscope"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.knownhost.com\">Your business<\/a><\/strong> can benefit from adopting some of the new marketing strategies on the market today. Periscope, the live streaming platform, is one of them. It\u2019s easy to get started with Periscope and doesn\u2019t have to cost a lot of money. It offers a new type of content that can be used to market your business and interact with your customers.<\/p>\n<p>See Also: <a href=\"https:\/\/www.knownhost.com\/blog\/6-social-media-snags-can-cause-brand-harm\/\" target=\"_blank\" rel=\"noopener noreferrer\">Six Social Media Snags That Could Harm Your Brand<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>What is Periscope and Why Should You Use It?<\/h2>\n<p>Periscope is one of the <a href=\"http:\/\/smallbiztrends.com\/2016\/03\/live-streaming-platforms-youtube-facebook.html\" target=\"_blank\" rel=\"noopener noreferrer\">leading live streaming platforms<\/a> in the world today. It\u2019s one of the most well-known names in this niche, making it an ideal platform to start live streaming on. It comes with a gentle learning curve, allowing you to easily get started without any previous experience.<\/p>\n<p><strong>Is it a Good Idea?<\/strong><\/p>\n<p>Live streaming is one of the <a href=\"http:\/\/www.forbes.com\/sites\/steveolenski\/2015\/10\/21\/5-ways-to-engage-customers-using-personalized-marketing\/#61db018c3d15\" target=\"_blank\" rel=\"noopener noreferrer\">best ways to engage with customers<\/a>. You can broadcast a live event and allow people to interact with that event at the same time. You can hold live discussions and turn your video content interactive. You\u2019re taking already successful content and turning it into something that\u2019s even better.<\/p>\n<p>What could be more beneficial?<\/p>\n<p>&nbsp;<\/p>\n<h2>Create Your Account<\/h2>\n<p>You need to understand that Periscope is run by Twitter. This means you have to have an existing Twitter account before you can create a Periscope account. Your handle on Twitter will be shared on Periscope, so make sure you come up with something memorable.<\/p>\n<p><strong>Populate Your Account<\/strong><\/p>\n<p>Periscope provides a direct link to the second biggest social media network in the world. It makes sense to populate your account with followers and useful content before you get started with broadcasting. This will allow you to leverage interest in both directions.<\/p>\n<p>&nbsp;<\/p>\n<h2>What Equipment Do You Need to Start Broadcasting?<\/h2>\n<p>It\u2019s simple. To start with you\u2019ll need a decent camera. Make sure it shoots in HD because people will expect nothing less these days. Apart from that, the only other piece of essential gear is a strong Internet connection. You don\u2019t want your live broadcast to jump and skip along the way.<\/p>\n<p>Quality is everything when it comes to your broadcasts.<\/p>\n<p>&nbsp;<\/p>\n<h2>Begin with a Private Broadcast<\/h2>\n<p>We recommend that you try out private broadcasting before you move into public broadcasting. This will allow you to refine your presentation without embarrassing your business. Remember that mistakes are remembered and you want to minimize them. Practicing first will allow you to work out most of the big errors that can completely ruin your brand\u2019s online reputation.<\/p>\n<p><strong>How Should You Choose the Viewers?<\/strong><\/p>\n<p>Stick to your most loyal customers. If you have beta teams for your products you should extend the invitation to them. They\u2019ll already expect there to be errors, so they won\u2019t raise a stink if something goes wrong. Make sure the broadcast is valuable and make sure they\u2019re actually getting something out of it.<\/p>\n<p>Take some of their feedback and incorporate it into your future shows.<\/p>\n<p>&nbsp;<\/p>\n<h2>Start a Public Broadcast<\/h2>\n<p>After you think you\u2019re ready to start broadcasting publicly you should make it into a big event. Don\u2019t do a live stream for the sake of doing a live stream. It has to have a point and it should be integrated with the rest of your marketing campaigns.<\/p>\n<p><strong>What Should You Broadcast?<\/strong><\/p>\n<p>There are two types of broadcast. You can broadcast an actual event, such as a product release or a business conference. You can also broadcast a talk in the same way as you would broadcast a podcast. Each comes with its own set of nuances and challenges.<\/p>\n<p><strong>Make Sure You Engage<\/strong><\/p>\n<p>Part of the reason why people use Periscope in the first place is it\u2019s interactive. Leverage this feature as much as you can. For example, you could start with a Q&amp;A session. Take questions from the Periscope audience. This will allow customers to feel as if they\u2019re really part of what\u2019s going on in front of them.<\/p>\n<p>It\u2019s an easy way to keep people watching.<\/p>\n<p>&nbsp;<\/p>\n<h2>Don\u2019t Be Afraid to Make Mistakes<strong>&nbsp;<\/strong><\/h2>\n<p>It\u2019s only natural to be scared of making some major mistakes. But there\u2019s no getting away from the fact that mistakes are common and you\u2019re not going to avoid them. Making a mistake isn\u2019t going to cripple <strong><a href=\"https:\/\/www.knownhost.com\">your company<\/a><\/strong> and they\u2019re only going to help you get better at what you do.<\/p>\n<p>Learn to laugh about them and pledge to do better going forward.<\/p>\n<p><strong><a href=\"https:\/\/www.knownhost.com\/cloud-hosting\">Affordable, reliable and fast KVM Cloud Servers from KnownHost.<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion \u2013 How Periscope Can Make Your Business Successful<\/h2>\n<p>Periscope is relatively easy to get to grips with. The main challenge is in coming up with broadcasts that people want to watch. Once you get this you\u2019re going to have no problems with engaging people on a regular basis and making live streaming a regular part of your content marketing campaign.<\/p>\n<p>How are you going to make sure that Periscope turns your business into a resounding success?<\/p>\n<p>See Also: <a href=\"https:\/\/www.knownhost.com\/blog\/which-social-media-platforms-should-you-use-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Which Social Media Platforms Should You Use for Business<\/a><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;With 24\/7\/365 support, why wait to get one of KnownHost's shared cloud hosting plans?&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:8403841,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11,&quot;26&quot;:400}\"><strong><a class=\"in-cell-link\" href=\"https:\/\/www.knownhost.com\/web-hosting\" target=\"_blank\" rel=\"noopener noreferrer\">With 24\/7\/365 support, why wait to get one of KnownHost&#8217;s shared cloud hosting plans?<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your business can benefit from adopting some of the new marketing strategies on the market today. Periscope, the live streaming platform, is one of them. It\u2019s easy to get started with Periscope and doesn\u2019t have to cost a lot of money. It offers a new type of content that can be used to market your [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1420],"tags":[184,253,1568],"class_list":["post-989","post","type-post","status-publish","format-standard","hentry","category-tools-and-gadgets","tag-marketing","tag-periscope","tag-streaming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Getting Started with Periscope<\/title>\n<meta name=\"description\" content=\"Are you finally ready to get on the Periscope bandwagon? If so, check out this quick getting started guide from Known Host.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knownhost.com\/blog\/getting-started-periscope\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting Started with Periscope\" \/>\n<meta property=\"og:description\" content=\"Are you finally ready to get on the Periscope bandwagon? If so, check out this quick getting started guide from Known Host.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knownhost.com\/blog\/getting-started-periscope\/\" \/>\n<meta property=\"og:site_name\" content=\"KnownHost\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KnownHost\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-10T13:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-19T12:04:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knownhost.com\/blog\/wp-content\/uploads\/2016\/09\/FireShot-Capture-15-Periscope-@periscopeco-I-Twitter-https___twitter.com_periscopeco.png\" \/>\n\t<meta property=\"og:image:width\" content=\"302\" \/>\n\t<meta property=\"og:image:height\" content=\"395\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnownHost\" \/>\n<meta name=\"twitter:site\" content=\"@KnownHost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/getting-started-periscope\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/getting-started-periscope\\\/\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#\\\/schema\\\/person\\\/659373fdc5d0ec62fb1a0888afe4690d\"},\"headline\":\"What is Periscope\",\"datePublished\":\"2016-10-10T13:00:10+00:00\",\"dateModified\":\"2022-08-19T12:04:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/getting-started-periscope\\\/\"},\"wordCount\":884,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#organization\"},\"keywords\":[\"marketing\",\"Periscope\",\"streaming\"],\"articleSection\":[\"Tools and Gadgets\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/getting-started-periscope\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/getting-started-periscope\\\/\",\"url\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/getting-started-periscope\\\/\",\"name\":\"Getting Started with Periscope\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#website\"},\"datePublished\":\"2016-10-10T13:00:10+00:00\",\"dateModified\":\"2022-08-19T12:04:06+00:00\",\"description\":\"Are you finally ready to get on the Periscope bandwagon? If so, check out this quick getting started guide from Known Host.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/getting-started-periscope\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/getting-started-periscope\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/getting-started-periscope\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Periscope\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/\",\"name\":\"KnownHost.com\",\"description\":\"Quality Managed Web Hosting by KnownHost\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#organization\",\"name\":\"KnownHost, LLC\",\"url\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/logo.png\",\"width\":1200,\"height\":400,\"caption\":\"KnownHost, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/KnownHost\\\/\",\"https:\\\/\\\/x.com\\\/KnownHost\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/knownhost\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#\\\/schema\\\/person\\\/659373fdc5d0ec62fb1a0888afe4690d\",\"name\":\"Alex\",\"url\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/author\\\/reliablesoft\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Getting Started with Periscope","description":"Are you finally ready to get on the Periscope bandwagon? If so, check out this quick getting started guide from Known Host.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.knownhost.com\/blog\/getting-started-periscope\/","og_locale":"en_US","og_type":"article","og_title":"Getting Started with Periscope","og_description":"Are you finally ready to get on the Periscope bandwagon? If so, check out this quick getting started guide from Known Host.","og_url":"https:\/\/www.knownhost.com\/blog\/getting-started-periscope\/","og_site_name":"KnownHost","article_publisher":"https:\/\/www.facebook.com\/KnownHost\/","article_published_time":"2016-10-10T13:00:10+00:00","article_modified_time":"2022-08-19T12:04:06+00:00","og_image":[{"width":302,"height":395,"url":"https:\/\/www.knownhost.com\/blog\/wp-content\/uploads\/2016\/09\/FireShot-Capture-15-Periscope-@periscopeco-I-Twitter-https___twitter.com_periscopeco.png","type":"image\/png"}],"author":"Alex","twitter_card":"summary_large_image","twitter_creator":"@KnownHost","twitter_site":"@KnownHost","twitter_misc":{"Written by":"Alex","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.knownhost.com\/blog\/getting-started-periscope\/#article","isPartOf":{"@id":"https:\/\/www.knownhost.com\/blog\/getting-started-periscope\/"},"author":{"name":"Alex","@id":"https:\/\/www.knownhost.com\/blog\/#\/schema\/person\/659373fdc5d0ec62fb1a0888afe4690d"},"headline":"What is Periscope","datePublished":"2016-10-10T13:00:10+00:00","dateModified":"2022-08-19T12:04:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.knownhost.com\/blog\/getting-started-periscope\/"},"wordCount":884,"commentCount":0,"publisher":{"@id":"https:\/\/www.knownhost.com\/blog\/#organization"},"keywords":["marketing","Periscope","streaming"],"articleSection":["Tools and Gadgets"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.knownhost.com\/blog\/getting-started-periscope\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.knownhost.com\/blog\/getting-started-periscope\/","url":"https:\/\/www.knownhost.com\/blog\/getting-started-periscope\/","name":"Getting Started with Periscope","isPartOf":{"@id":"https:\/\/www.knownhost.com\/blog\/#website"},"datePublished":"2016-10-10T13:00:10+00:00","dateModified":"2022-08-19T12:04:06+00:00","description":"Are you finally ready to get on the Periscope bandwagon? If so, check out this quick getting started guide from Known Host.","breadcrumb":{"@id":"https:\/\/www.knownhost.com\/blog\/getting-started-periscope\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.knownhost.com\/blog\/getting-started-periscope\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.knownhost.com\/blog\/getting-started-periscope\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.knownhost.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What is Periscope"}]},{"@type":"WebSite","@id":"https:\/\/www.knownhost.com\/blog\/#website","url":"https:\/\/www.knownhost.com\/blog\/","name":"KnownHost.com","description":"Quality Managed Web Hosting by KnownHost","publisher":{"@id":"https:\/\/www.knownhost.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.knownhost.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.knownhost.com\/blog\/#organization","name":"KnownHost, LLC","url":"https:\/\/www.knownhost.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.knownhost.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.knownhost.com\/blog\/wp-content\/uploads\/2021\/04\/logo.png","contentUrl":"https:\/\/www.knownhost.com\/blog\/wp-content\/uploads\/2021\/04\/logo.png","width":1200,"height":400,"caption":"KnownHost, LLC"},"image":{"@id":"https:\/\/www.knownhost.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KnownHost\/","https:\/\/x.com\/KnownHost","https:\/\/www.linkedin.com\/company\/knownhost"]},{"@type":"Person","@id":"https:\/\/www.knownhost.com\/blog\/#\/schema\/person\/659373fdc5d0ec62fb1a0888afe4690d","name":"Alex","url":"https:\/\/www.knownhost.com\/blog\/author\/reliablesoft\/"}]}},"_links":{"self":[{"href":"https:\/\/www.knownhost.com\/blog\/wp-json\/wp\/v2\/posts\/989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.knownhost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.knownhost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.knownhost.com\/blog\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.knownhost.com\/blog\/wp-json\/wp\/v2\/comments?post=989"}],"version-history":[{"count":0,"href":"https:\/\/www.knownhost.com\/blog\/wp-json\/wp\/v2\/posts\/989\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.knownhost.com\/blog\/wp-json\/wp\/v2\/media?parent=989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.knownhost.com\/blog\/wp-json\/wp\/v2\/categories?post=989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.knownhost.com\/blog\/wp-json\/wp\/v2\/tags?post=989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}