{"id":979,"date":"2016-09-23T09:00:10","date_gmt":"2016-09-23T13:00:10","guid":{"rendered":"https:\/\/blog.knownhost.com\/?p=979"},"modified":"2019-11-14T09:18:38","modified_gmt":"2019-11-14T14:18:38","slug":"3-marketing-tactics-past-still-work-online-businesses-today","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/blog\/3-marketing-tactics-past-still-work-online-businesses-today\/","title":{"rendered":"3 Tactics That Will Work for Your Online Business"},"content":{"rendered":"

Updated October 24, 2019<\/h2>\n

 <\/p>\n

There are many marketing tactics you can take advantage of to boost your online businesses<\/a>. Those tactics from the past are still relevant today, and you\u2019re about to learn about the ones you should still be using. Companies are still using tried and tested strategies to get ahead of the game. But you have to know about which ones actually work.<\/p>\n

 <\/p>\n

The Power of the Freebie<\/h2>\n

The free gift is still as strong as ever before. Everyone loves something for nothing, and it\u2019s harder than ever before to get something for nothing. The freebie can be given out at any point in your sales funnel. You might even want to give something out at multiple points.<\/p>\n

Some of the options open to you include eBooks, white papers, and free consultations.<\/p>\n

 <\/p>\n

Give Before You Get<\/strong><\/p>\n

The principle of giving something out for free is all about giving before you get something back. It\u2019s going to separate you from the crowd because you\u2019re demonstrating how much you care about your customers. And your customers know that you\u2019re not expecting anything in return, so it also helps to build trust.<\/p>\n

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Indulge in Email Marketing<\/h2>\n

Email marketing has been going strong<\/a> throughout the whole century. Read up about email marketing and there are still so many people claiming that email marketing is on its way out and it\u2019s about to die. Yet studies state it\u2019s one of the most effective ways of reaching your target market.<\/p>\n

Why?<\/p>\n

Everyone is still using email.<\/p>\n

 <\/p>\n

Building Your List is One of the Best Things You Can Do<\/strong><\/p>\n

Building up your list of email addresses should be one of your biggest priorities in the early days of your business. This list is something entirely under your control. If you\u2019re selling on Amazon, eBay, or anywhere else you have no control over that platform. Amazon could ban you tomorrow, thus you\u2019ll lose access to your regular customers. An email list allows you to get around that.<\/p>\n

 <\/p>\n

Getting Started with Email Marketing<\/strong>\u00a0<\/strong><\/p>\n

Setup an email chain using platforms like Mailchimp. This will allow you to manage your email list in real-time. Send out an email whenever you have some interesting news and respond to emails promptly. Email marketing is a great way of giving new releases a boost and improving your relationships with customers.<\/p>\n

 <\/p>\n

Issuing Coupons<\/h2>\n

Coupons used to be something people cut out of magazines and took to a land-based store. They\u2019re just as useful today as they were thirty years ago. The difference is coupons are found online. Just enter the discount code when you get to the purchasing screen and get your price cut.<\/p>\n

You can use them to bring people to your business.<\/p>\n

 <\/p>\n

Why Coupons Continue to Work<\/strong><\/p>\n

It\u2019s all about feeling special. There\u2019s no better feeling than making a big saving because you found a discount code. It goes beyond an ordinary purchase because when people feel good after making a purchase they\u2019re going to remember that company months down the line.<\/p>\n

It\u2019s a powerful effect you can take advantage of.<\/p>\n

 <\/p>\n

Daily Deals Sites Are Actually Growing<\/strong><\/p>\n

Another reason why this strategy works is because daily deals sites, which house thousands of discount codes, are still growing. Sites like Groupon are valued at huge amounts. This goes to show couponing remains one of the most popular ways of promoting your business.<\/p>\n

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<\/h2>\n

Old Strategies You Should Get Rid Of<\/h2>\n

These three marketing strategies can set your business on fire. But there are those old school marketing tactics that need to be confined to history. This section is going to go into some of the strategies still in use that deliver little to zero return on your investment.<\/p>\n

 <\/p>\n

Cold Calling<\/strong><\/p>\n

Less than 2% of cold calls actually lead to a purchase. Most people won\u2019t answer calls from strangers, and those that do rarely actually buy. Cold calling is not worth the investment in manpower and personnel. You can direct your resources to better places.<\/p>\n

 <\/p>\n

Sending Out Leaflets<\/strong><\/p>\n

It\u2019s true that leaflets can be used to raise awareness, but most people tend to throw them in the trash. Your best option is to opt for newsletters and blogs because the information gets there faster, plus it\u2019s a more cost-effective method of reaching people.<\/p>\n

 <\/p>\n

Banner Ads<\/strong><\/p>\n

Websites will still use advertising to boost their revenues, but it\u2019s decreasing in popularity. Banner blindness is rampant, which means people naturally filter out ads. Furthermore, most Internet users are now using ad blockers, so they\u2019ll never see it anyway.<\/p>\n

 <\/p>\n

Conclusion \u2013 Blending Old with New\u00a0<\/strong><\/h2>\n

These old school strategies should be blended with the new strategies available today. Blending the old with the new is a great way of firing up your marketing strategy and bringing in more customers. Keep testing and keep getting results.<\/p>\n

How are you going to use these marketing tactics to boost your business today?<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Updated October 24, 2019   There are many marketing tactics you can take advantage of to boost your online businesses. Those tactics from the past are still relevant today, and you\u2019re about to learn about the ones you should still be using. 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