{"id":971,"date":"2016-09-29T09:00:10","date_gmt":"2016-09-29T13:00:10","guid":{"rendered":"https:\/\/blog.knownhost.com\/?p=971"},"modified":"2022-10-24T09:25:00","modified_gmt":"2022-10-24T13:25:00","slug":"google-adwords-shortcuts","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/blog\/google-adwords-shortcuts\/","title":{"rendered":"Shortcuts to Improve Your AdWords Experience"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Updated May 17, 2021<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>Google AdWords comes with a steep learning curve. There are a number of shortcuts that will help to make your life easier. This guide is going to go into what those shortcuts are and how they make your AdWords experience a more productive one.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get Rid of Keyword Clutter<\/strong><\/h2>\n\n\n<p>Too many people will have hundreds of thousands of keywords in their account. A few years ago making every variation mattered. It was necessary to hit the misspellings, the plurals, and the various accents. But Google has already removed exact and phrase keyword match from AdWords, making this act pointless.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>Most keywords in your account won\u2019t get any impressions.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Junk Management<\/strong><\/h3>\n\n\n<p>98% of most keywords from older AdWords accounts have no reason to be there. You can make <a href=\"https:\/\/neilpatel.com\/blog\/google-adwords-campaign-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">campaign management<\/a> so much easier by just removing most of these keywords. Your reporting will be smoother and your account won\u2019t be weighed down by underperforming keywords.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Spring Clean Your Useless Ads<\/strong><\/h2>\n\n\n<p>Split testing is a reality of AdWords. You will test out thousands of different ads during the lifespan of your account. But most people leave those ads there. They leave the underperforming ads sitting there doing nothing. Again, this is time wasted because you\u2019re spending resources on maintaining non-performing ads.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>One Ad for Success<\/strong><\/h2>\n\n\n<p>The beauty of AdWords is you only need one ad to be successful. Try out <a href=\"http:\/\/searchengineland.com\/right-way-get-dynamic-google-adwords-252286\" target=\"_blank\" rel=\"noopener noreferrer\">Dynamic Keyword Insertion<\/a>. This will highlight which specific words in your ad are being used by searchers. Most people who have used this shortcut have seen CTR and conversions go up.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Delete Pointless Landing Pages<\/strong><\/h2>\n\n\n<p>Useless landing pages are just as big of a problem as pointless ads and keywords. The rise in Quality Score, as a result of more landing pages, is marginal and isn\u2019t worth the time spent making them in the first place. More landing pages won\u2019t help your conversion rates.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>Make meaningful changes to your best performing landing pages and get rid of the others.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Secret About Mobile Landing Pages<\/strong><\/h2>\n\n\n<p>The big secret about mobile landing pages is they don\u2019t convert that well. Mobile may be on the up, but conversions are still way lower than desktop landing pages. Focus not on the trends but on the numbers. Don\u2019t do away with them, but don\u2019t lend more time than is necessary to them either.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Click-to-Call Isn\u2019t Attributed to Mobile<\/strong><\/h2>\n\n\n<p>The click-to-call metric is a game changer, and it isn\u2019t attributed to mobile. Direct people to call you, rather than putting a link to your web landing page. Driving calls from Google to you directly can vastly increase your conversion rates because of the human touch.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get Around Repetitive Ads<\/strong><\/h2>\n\n\n<p>Repetitive ads are good at getting conversions, but making the same ad again and again, is a waste of time. Managing repetitive ads can take up a massive amount of your time. This is where ad customizers come in. They\u2019re designed to make this easy.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Do Ad Customizers Do?<\/strong><\/h3>\n\n\n<p>Ad customizers will allow you to put a short piece of code into the ad, which is connected to your information spreadsheet. It will put in the right model, price, or brand automatically. You\u2019re essentially automating the process. Everything about the ad is the same, apart from a single piece of information.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>You can save hours every week by using ad customizers.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>Reporting is one of the biggest time sinks you\u2019ll endure every week. This is a process that has to be automated. Think of the time you could get back every single week if most of this was automated. That\u2019s where AdWords Scripts comes in.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Does AdWords Scripts Do?<\/strong><\/h2>\n\n\n<p>AdWords Scripts are essentially just little pieces of code. They can be used to create custom reports and make automatic edits to your AdWords account. They can allow you to do anything from tracking historical data to notifying you of big increases in spending.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>This may look complex, but it\u2019s relatively easy to work out. And once you do you\u2019ll have few problems managing it.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is the Number One Shortcut for AdWords?<\/strong><\/h2>\n\n\n<p>The number one shortcut for Google AdWords is to leverage automation tools. When you setup your account and automate it to its fullest you can manage your AdWords account in mere minutes every single week. It does take time, to test and it does take time, to install, but the investment of time is well worth it.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n<p>AdWords can be one of the most time-consuming parts of your day. The key to AdWords is to automate many of the processes you have to carry out manually. Clearing up the clutter can completely revolutionize your business. A simple afternoon dedicated to spring cleaning can make all the difference in the long-term.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>What do you think is the best AdWords shortcut for making you more productive and efficient?<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>See Also: <a href=\"https:\/\/www.knownhost.com\/blog\/simple-ways-to-distribute-content-online-besides-google-and-social\/\" target=\"_blank\" rel=\"noopener noreferrer\">Simple Ways to Distribute Content Online (besides Google and Social)<\/a><\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><strong><a href=\"https:\/\/www.knownhost.com\/dedicated-servers\">99.9% Uptime that&#8217;s guaranteed on KnownHost&#8217;s dedicated servers.<\/a><\/strong><\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Updated May 17, 2021 Google AdWords comes with a steep learning curve. There are a number of shortcuts that will help to make your life easier. This guide is going to go into what those shortcuts are and how they make your AdWords experience a more productive one. Get Rid of Keyword Clutter Too many [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[1576,184,1448],"class_list":["post-971","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-adwords","tag-marketing","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google AdWords Shortcuts<\/title>\n<meta name=\"description\" content=\"Do you want to master Google AdWords? 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