{"id":965,"date":"2016-08-29T09:00:54","date_gmt":"2016-08-29T13:00:54","guid":{"rendered":"https:\/\/blog.knownhost.com\/?p=965"},"modified":"2020-03-20T15:20:59","modified_gmt":"2020-03-20T19:20:59","slug":"can-learn-pokemon-go-creating-buzz-virality","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/blog\/can-learn-pokemon-go-creating-buzz-virality\/","title":{"rendered":"How to Make Your Visitors Say “I Choose You!” – How You Can Learn from Pokemon Go"},"content":{"rendered":"

Pok\u00e9mon Go has completely taken over the world of apps. It boasts a higher daily usage time than Facebook, and it\u2019s already achieved close to 100 million downloads<\/a>. And it hasn\u2019t even been released in more than 30 countries yet. There are still some big markets to hit, and there\u2019s a lot for businesses to learn from the way Pok\u00e9mon Go has created a buzz and gone viral.<\/p>\n

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See Also: How to Create Buzz for Your Content<\/a><\/p>\n

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All About the Right Place and the Right Time<\/h2>\n

Viral trends only go viral when they\u2019re in the right place at the right time. Everything has to align in the right way in order for something to happen. If you\u2019re selling a product that appeals to a certain demographic you need to be marketing at the right time.<\/p>\n

For example, if you\u2019re marketing Christmas items it makes no sense to try to promote them in July. You need to wait until people are starting to buy Christmas items.<\/p>\n

How Pok\u00e9mon Go Did It<\/strong><\/p>\n

One of the most valuable marketing lessons Pok\u00e9mon Go<\/a> showed us was that even a few days out can lead to radically different results. Nintendo got Pok\u00e9mon Go perfectly by releasing the app just after school had finished in a number of countries.<\/p>\n

And it appears that\u2019s part of the reason why they\u2019ve opted for a staggered release. They\u2019re waiting for the right time.<\/p>\n

 <\/p>\n

Make Your Product Appeal to a Sense of Urgency<\/h2>\n

The whole point of making any product a success is to make people feel like they have to have that product now. There are lots of ways this can be done, including scarcity and peer pressure. You have to think about which category your product falls into.<\/p>\n

Appeal to a sense of urgency and make people desire what you\u2019re selling. That\u2019s how to make something go viral.<\/p>\n

How Pok\u00e9mon Go Did It<\/strong><\/p>\n

For Pok\u00e9mon Go, it was all about appealing to nostalgia. Many of the players grew up with Pok\u00e9mon and they were excited to see it back again. Pok\u00e9mon Go also appealed to a sense of urgency via peer pressure. They also made it easy for people to pick up because they didn\u2019t need any special equipment. They only needed a smartphone.<\/p>\n

 <\/p>\n

Use Your Existing Brand to Boost New Releases<\/h2>\n

Starting from the very bottom is always tough. Use your existing brand to give you a better chance of success. Create a strong social media presence and leverage that brand for all future releases. Using existing customers to launch your product off the ground is the key.<\/p>\n

How Pok\u00e9mon Go Did It<\/strong><\/p>\n

Pok\u00e9mon Go comes from a brand that has been established over close to twenty years. Its image has remained consistent and it has interested a couple of generations of young people. The difference is they\u2019ve tapped into new technology to bring that same image to a new group of people.<\/p>\n

They\u2019ve also leveraged existing followers to succeed. Building on that existing brand has been the key to their success.<\/p>\n

 <\/p>\n

Provide a Reason to Stay<\/h2>\n

Once you\u2019ve hooked your customers you need to get them to stay. Provide them with some rewards and incentives to stay. Think about how you\u2019re going to upsell your customers. Plan this ahead of time so you can better promote these incentives. Customers will often stick around just because you\u2019ve offered something extra. It\u2019s all about added value.<\/p>\n

How Pok\u00e9mon Go Did It<\/strong><\/p>\n

Pok\u00e9mon Go hasn\u2019t necessarily done this yet, but they have all the pieces in place to do that in future. They purposely held back the rarest Pok\u00e9mon from their initial release. It\u2019s expected that these will be released as part of a future update, which will keep players coming back time and time again.<\/p>\n

Games have expansions. Ordinary businesses have upselling.<\/p>\n

Consider KnownHost dedicated game hosting for your server needs.<\/a><\/p>\n

 <\/p>\n

Keep Things Simple<\/h2>\n

In the endless battle to get an edge on your competitors, it can be tempting to make things extremely complex. This is where companies start to make mistakes. Simplicity will always win the day\u00a0if you allow a fantastic product to shine through. Keeping your product and acquiring your product simple will enable you to appeal to your target market.<\/p>\n

Why Complexity Isn\u2019t Helpful<\/strong><\/p>\n

The fact is that people don\u2019t want to have to spend a long time figuring out how to work something. Even if you provide them with instructions the chances are they\u2019ll just shift to a competitor. The business world is too competitive for you to get away with this these days.<\/p>\n

How Pok\u00e9mon Go Did It<\/strong><\/p>\n

Pok\u00e9mon Go is simplicity itself. All you have to do is go to your respective app store and click the \u2018Download\u2019 button. The app will be installed and step-by-step instructions within the app will show you how to get started. There\u2019s nothing more complex than that.<\/p>\n

See Also: Which Social Media Platforms Should You Use for Business<\/a><\/p>\n

 
\nConclusion<\/strong><\/p>\n

There\u2019s a lot to learn from Pok\u00e9mon Go. Adopt the principles of the app\u2019s success and you can apply the same buzz-generating methods to your company.<\/p>\n

Image Credit – Pixabay\u00a0<\/a><\/p>\n

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Looking for web hosting? Look no further! KnownHost offers Shared, Cloud, VPS and Dedicated hosting to suit any budget – all with proven best uptime on the planet! Check out our plans and pricing here!<\/a><\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Pok\u00e9mon Go has completely taken over the world of apps. It boasts a higher daily usage time than Facebook, and it\u2019s already achieved close to 100 million downloads. And it hasn\u2019t even been released in more than 30 countries yet. There are still some big markets to hit, and there\u2019s a lot for businesses to […]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[184,1592,1468],"class_list":["post-965","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-marketing","tag-pokemon","tag-strategy"],"yoast_head":"\nWhat You Can Learn from Pok\u00e9mon Go \u2013 Creating Buzz and Virality<\/title>\n<meta name=\"description\" content=\"Pok\u00e9mon Go has swept the globe instantly it seems. 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