{"id":875,"date":"2016-03-21T09:00:35","date_gmt":"2016-03-21T13:00:35","guid":{"rendered":"https:\/\/blog.knownhost.com\/?p=875"},"modified":"2023-03-09T17:50:50","modified_gmt":"2023-03-09T22:50:50","slug":"8-tips-for-content-marketing-success","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/blog\/8-tips-for-content-marketing-success\/","title":{"rendered":"8 Tips for Content Marketing Success"},"content":{"rendered":"

Content marketing has been dead for at least five years, or at least, that\u2019s what people would have you believe<\/a>. It remains the most powerful form of marketing, but it\u2019s difficult to get right. This article is going to give you eight essential tips for content marketing success.<\/p>\n

See Also: 5 Chrome Plugins to Make Content Marketing Easier<\/a><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0 Incorporate Product Listing Ads<\/h2>\n

Google Shopping has been integrated into practically every aspect of SEO. It\u2019s no longer an afterthought. If you are selling any online products or services, it\u2019s a good idea to begin incorporating them into your online ads.<\/p>\n

Make sure this happens in your display ads, your copy, and any images you decide to use.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0 Deep Linking on Mobile is Important<\/h2>\n

2015 may have been the year of Mobilegeddon<\/a>. Businesses that didn\u2019t prepare for mobile properly saw their rankings suffer.\u00a0 But this only displayed one important thing. It displayed the need to be on mobile in the first place. It didn\u2019t go any further than that. 2016 is going to change that.<\/p>\n

The Year Where You Have to Do Well<\/strong><\/p>\n

Deep linking must be used on mobile so you bring your content directly to customers. 2016 is the year where businesses have to do mobile better if they are going to maintain a competitive advantage.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0 Use Machine Learning<\/h2>\n

Finding resources that helps you learn about what customers want and how you can go about delivering that data to them is crucial. Search intent is key in 2016. You will be tracking what customers want to see so you know how to give it to them.<\/p>\n

How it Works<\/strong><\/p>\n

This is something Google has gotten much better at over the years. Google has split its search results into various niches so it can deliver more accurate results. This means that you\u2019re going to be targeting niches.<\/p>\n

It will have a curious effect because by using machine learning your rankings and traffic will actually go down. But you will gain far more conversions in the long-term.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0 Display Ads Are Coming Back<\/h2>\n

Display advertising and search advertising are two different things. Previously, you may have assumed that display ads were dead. They were always there and they are going to become important again this coming year.<\/p>\n

Marketers will be spending more than ever on rich, visual content. Creative teams will be working harder than ever before.<\/p>\n

What Do You Need to Do?<\/strong><\/p>\n

Get your creative teams working right now. Create a calendar for each piece of content. You can make everything from blog comics to infographics. Break them down into social media-sized pieces of content. They should be able to be shared with a wide audience.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0 Don\u2019t Push User-Created Content<\/h2>\n

There\u2019s nothing a marketer loves more than content generated by users. It demonstrates that your target audience is responding and it means you have to generate less content. The effect this is having, though, is that customers are becoming more annoyed. Stop pressuring your clients and let it happen organically.<\/p>\n

Your customers will thank you for it!<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0\u00a0 Stop Hiding Bad Information Using Authority Content<\/h2>\n

It was once commonplace for marketers to release a press release and authenticate it with some sort of authority study. It didn\u2019t matter where the information came from or whether it was genuine. After all, who would check it anyway?<\/p>\n

It\u2019s Easy to Spot<\/strong><\/p>\n

Customers are savvier than ever before and they are certainly not going to give you an easy time if they spot deception. Take care to research any study and make sure there are no dubious links or bias involved.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0\u00a0 The Voice of Your Brand Can Win any Customer<\/h2>\n

Automated replies are simply not acceptable in the world of today. There\u2019s nothing more annoying than receiving a response from a robot. They would rather wait for a real human being to respond to them.<\/p>\n

It\u2019s not what you say but how you say it. Develop the voice of your brand and adopt a tone that\u2019s designed to win even the crabbiest customer over.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0\u00a0 Standing Out Will Only Get Harder<\/h2>\n

2016 will see huge changes, but one of those changes isn\u2019t standing out. Standing out will remain incredibly difficult. You will find it harder to find a unique selling point. The challenges will increase and this is only going to get worse as the months roll on.<\/p>\n

And it all ties back to creating quality content. That\u2019s the only way you\u2019re going to stand out from the crowd.<\/p>\n

Conclusion<\/h2>\n

Standing out from the crowd is the big challenge of all businesses. And it\u2019s only going to get tougher. 2016 will change the playing field in many ways, but it all links back to making yourself distinctive enough to attract customers.<\/p>\n

The answer is in the testing. How are you going to test to make sure that you are producing engaging content?<\/p>\n

Image Credit – Pixabay<\/a><\/p>\n

At KnownHost<\/a><\/strong>, we guarantee great servers, great support, fully managed hosting<\/a><\/strong>, on-shore technical team.<\/p>\n","protected":false},"excerpt":{"rendered":"

Content marketing has been dead for at least five years, or at least, that\u2019s what people would have you believe. It remains the most powerful form of marketing, but it\u2019s difficult to get right. This article is going to give you eight essential tips for content marketing success. See Also: 5 Chrome Plugins to Make […]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[141,184],"class_list":["post-875","post","type-post","status-publish","format-standard","hentry","category-internet","tag-content-marketing","tag-marketing"],"yoast_head":"\n8 Tips for Content Marketing Success - KnownHost<\/title>\n<meta name=\"description\" content=\"Content marketing can be a little tricky for those just starting out. 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