{"id":693,"date":"2015-11-09T09:00:30","date_gmt":"2015-11-09T14:00:30","guid":{"rendered":"https:\/\/blog.knownhost.com\/?p=693"},"modified":"2022-01-20T07:57:24","modified_gmt":"2022-01-20T12:57:24","slug":"use-hashtags-in-instagram-wisely-and-maximize-engagement-to-your-content","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/blog\/use-hashtags-in-instagram-wisely-and-maximize-engagement-to-your-content\/","title":{"rendered":"Use Hashtags in Instagram Wisely and Maximize Engagement to Your Content"},"content":{"rendered":"

Hashtags are how you categorize your various updates and pieces of content across your various social media streams. We are going to show you how to maximize engagement by using hashtags within Instagram.<\/p>\n

It\u2019s important to remember that hashtags alone don\u2019t mean a thing. You can add as many as you like, but if you don\u2019t do it correctly <\/a>they\u2019re nothing more than an annoyance. See 90% of Twitter statuses for further details.<\/p>\n

The Glue that Holds Your Campaign Together<\/h2>\n

Hashtags are such an important tool primarily because of their simplicity. A custom hashtag can bring together campaigns across all social media networks. If you use print advertising, you can advertise the hashtag and further link your campaigns together. Practically every TV advert today uses hashtags on the screen to do this.<\/p>\n

A Staple of Modern Marketing<\/strong><\/p>\n

The originator was Twitter<\/a>. It quickly took off and today every social media network uses them to allow their customers to increase engagement. In some cases, the hashtag has reached the realms of \u2018overused\u2019.
\nRegardless of this, it\u2019s a staple of modern marketing and you can\u2019t afford to miss out on it.<\/p>\n

Beginning with Twitter<\/h2>\n

Current statistics<\/a> say that engagement goes up by 50-100% when hashtags are used. One or more hashtags will double the chances of engagement on Twitter. Nevertheless, at the same time if you use more than two or three your engagement rate will drop.<\/p>\n

What is Engagement?<\/strong><\/p>\n

Take note that engagement could be anything. A reply is the most coveted form of engagement, but it also includes favorites and retweets. Remember that you have to target your campaign based on the type of engagement you want.<\/p>\n

Dealing with Facebook<\/h2>\n

It would be unwise to attempt to use Facebook hashtags in the same way as Twitter. Facebook allows hashtags, but the reality is hashtags promote less engagement when compared with posts that don\u2019t use any at all.<\/p>\n

What the Reality Is<\/strong><\/p>\n

The reality is Facebook doesn\u2019t respond as well to hashtags as you might think. On Twitter, hashtags do have their place, but on Facebook, they are even less relevant. Use them, but you shouldn\u2019t go above two or three.<\/p>\n

You should test hashtags out on your audience to see if they work. One industry may not respond as well as another.<\/p>\n

Google+ and Hashtag Usage<\/h2>\n

Google+<\/a> is a strange beast as not everyone is sure whether they want to use it or not. While Google+ has faded away somewhat, it\u2019s still worth using. There is still a considerable audience you can reach through using it.<\/p>\n

Google+ Works Differently<\/strong><\/p>\n

The primary difference between Google+ and other social media networks is that all posts are assigned a hashtag by default. This makes it searchable through Google\u2019s search engine. Even if you don\u2019t want to use a hashtag you\u2019re getting one anyway.<\/p>\n

Of course, you can still use your own hashtags. Like Twitter and Facebook, use them sparingly and don\u2019t use too many.<\/p>\n

Use More on Instagram<\/h2>\n

Instagram is quickly becoming a major player in the social media market. Other sites will offer diminishing returns if you start using too many hashtags, but Instagram is different. Use as many as you like. There\u2019s no limit. You can literally add hundreds of hashtags if that\u2019s what you feel is beneficial.<\/p>\n

Generally, eleven is the magic number when it comes to getting the most interactions.<\/p>\n

How to Choose the Right Hashtags<\/h2>\n

Hashtags are not a magic bullet. You will have to put some thought into which ones are the right ones. Let\u2019s start with a basic rundown of what\u2019s likely to work for choosing the right hashtags.<\/p>\n

    \n
  1. Begin by looking at what hashtags are already in usage. Remember to check the context so it doesn\u2019t twist your findings.<\/li>\n
  2. See how long it\u2019s been trending for. If you have been spending a lot of time researching, this is a matter of seeing what is trending each day.<\/li>\n
  3. Compare the trending hashtags of all the social media networks you are using. The audiences are different on them all.<\/li>\n<\/ol>\n

    Tools to Use<\/strong><\/p>\n

    There are a number of tools you can take advantage of for finding hashtags. We recommend the following ones:<\/p>\n

      \n
    • RiteTag and Hashtagify.me are good places to start.<\/li>\n
    • Twubs is a large hashtag directory.<\/li>\n
    • Trendsmap is for businesses that rely a lot on local traffic.<\/li>\n<\/ul>\n

      Sometimes adopting specialist social media marketing tools can go a long way to helping you find the right hashtags.<\/p>\n

       <\/p>\n