{"id":681,"date":"2015-10-19T09:38:49","date_gmt":"2015-10-19T13:38:49","guid":{"rendered":"https:\/\/blog.knownhost.com\/?p=681"},"modified":"2017-12-07T09:06:36","modified_gmt":"2017-12-07T14:06:36","slug":"unheard-of-tips-to-leverage-your-visibility-on-google-using-pinterest","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/blog\/unheard-of-tips-to-leverage-your-visibility-on-google-using-pinterest\/","title":{"rendered":"Unheard of Tips to Leverage your Visibility on Google using Pinterest"},"content":{"rendered":"<p>Pinterest is a solid social media tool to add to your collection. We are going to show you how best to use Pinterest to increase your visibility on Google. We will demonstrate how to use this network, which drives more <a href=\"https:\/\/blog.shareaholic.com\/pinterest-referral-traffic\/\" target=\"_blank\" rel=\"noopener\">referral traffic<\/a> than YouTube, LinkedIn, and Google+ combined.<\/p>\n<h2>Use Social Signals<\/h2>\n<p>You probably hear about social signals all the time. They refer to the little signals sent to Google whenever someone \u2018likes\u2019 or shares your content on social media. Pinterest is no exception to this rule.<\/p>\n<p><strong>What are Social Signals Really?<\/strong><\/p>\n<p>In short, they are a form of social proof. For Google, they are a form of social activity. They show that your site is active and people are visiting it. Your customers will also benefit from social signals. They do so because they know the content they are reading is trustworthy and worth reading. If a piece of content is popular, it\u2019s only going to get more popular because many consumers follow the trend.<\/p>\n<p><strong>The Right Steps<\/strong><\/p>\n<p>Make the most of Pinterest\u00a0by completing the following steps:<\/p>\n<ul>\n<li>Ask people to share your content. Treat every boost to a social signal as a product. Put in a call to action.<\/li>\n<li>Cross-promote. You gain more from social signals when you coordinate a Pinterest campaign with a campaign on another social media platform.<\/li>\n<\/ul>\n<h2>Concentrate on Board Titles<\/h2>\n<p>Your boards will make or break your efforts to become a success via Pinterest. What many people don\u2019t know is Google looks at your boards before anything else. The first part of a board they look at is the title. This is where you can\u2019t get things wrong.<\/p>\n<p>Use keywords and keep things brief and to the point. That\u2019s all you need to do for Google\u2019s crawler bots. Nevertheless, this is only one part of the issue.<\/p>\n<p><strong>Snagging Consumers<\/strong><\/p>\n<p>What <a href=\"http:\/\/searchengineland.com\/google-panda-4-2-is-here-slowly-rolling-out-after-waiting-almost-10-months-225850\" target=\"_blank\" rel=\"noopener\">Google Panda<\/a> has taught us is that Google is not the only party\u00a0you have to please any longer. By making your board titles SEO friendly, you\u2019re also making them friendly for human eyes.<\/p>\n<p>To go alongside your board title, you need images. Your specific board has to stand out from its competitors or you aren\u2019t going to get the traffic you need to leverage some more Google goodness.<\/p>\n<h2>Take Advantage of Google\u2019s Categories<\/h2>\n<p>When we talk visibility on Google, we have to play by Google\u2019s rules. We have already spoken about where Google looks to first when inspecting a board, now we have to focus on how they drill down the various levels of content.<\/p>\n<p><strong>Pinterest Categories<\/strong><\/p>\n<p>Pinterest has put in place 38 categories in which to place your content. How you categorize your content will ultimately influence how much you benefit in the search results.<\/p>\n<ol>\n<li>Begin by choosing from Pinterest\u2019s 38 categories. This is a general category so don\u2019t worry about the specifics at this stage.<\/li>\n<li>Use image captions for the next step down.<\/li>\n<li>Organize your rows. Most consumers don\u2019t look further than the first two rows. The most leads will enter through these rows, so prioritize the content you want to rank high here.<\/li>\n<\/ol>\n<h2>DON\u2019T Repin Content from the Top Boards<\/h2>\n<p>Wait, what?<\/p>\n<p>It sounds like this is going against everything you ever knew about SEO. The reality is the content from the top boards isn\u2019t necessarily representative of the content that\u2019s fresh and popular right now.<\/p>\n<p><strong>Why You Shouldn\u2019t Do It<\/strong><\/p>\n<p>Blindly following what the top boards are posting is exactly what your competitors are doing. You won\u2019t stand out and you won\u2019t leverage any visibility on Google <a href=\"https:\/\/www.knownhost.com\/blog\/which-social-media-platforms-should-you-use-for-business\/\" target=\"_blank\" rel=\"noopener\">using Pinterest<\/a>.<\/p>\n<p>Do your research into what is popular now by digging deeper. We recommend using other social media networks, including Twitter, to identify trending content.<\/p>\n<p><strong>Should You Repin or Create?<\/strong><\/p>\n<p>We always recommend creating unique content by yourself. This is the point where you turn into a leader rather than a follower. Of course, it\u2019s always good to bring in the content of others to liven things up, but at least 80% of your content should be self-made; using the 80\/20 rule.<\/p>\n<p>It won\u2019t pay dividends in the short-term, but by making content yourself you\u2019re more likely to have people repin that content, and that\u2019s going to help you rank higher.<\/p>\n<h2>Have a Point<\/h2>\n<p>Finally, there is little point in improving visibility on Google if your marketing efforts don\u2019t have a point. Pinterest alone means nothing. Your goal is to turn traffic into paying customers. Pinterest is merely another avenue.<\/p>\n<p>Transform your Pinterest profile into a business profile and begin using the various analytics tools available to you. Focus on how many customers you are taking to your website and how many of those customers you are turning into successful conversions.<\/p>\n<p><strong>Last Word<\/strong><\/p>\n<p>Overall, your goal is to make sales. No other statistic matters. You can rank number one on Google, but if you aren\u2019t making the revenues to match your SEO success you\u2019ve accomplished nothing. Never lose sight of your real objectives.<\/p>\n<p>Image Source: <a href=\"http:\/\/www.bryankramer.com\/five-keys-for-using-pinterest-to-market-your-business\/\" target=\"_blank\" rel=\"noopener\">Bryan Kramer<\/a>\u00a0and <a href=\"http:\/\/brandongaille.com\/19-profound-pinterest-small-business-marketing-statistics-and-trends\/\" target=\"_blank\" rel=\"noopener\">Brandon Gaille<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest is a solid social media tool to add to your collection. We are going to show you how best to use Pinterest to increase your visibility on Google. We will demonstrate how to use this network, which drives more referral traffic than YouTube, LinkedIn, and Google+ combined. Use Social Signals You probably hear about [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1452],"tags":[184,202,119],"class_list":["post-681","post","type-post","status-publish","format-standard","hentry","category-basics","tag-marketing","tag-pinterest","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips to Leverage Your Visibility on Google Using Pinterest<\/title>\n<meta name=\"description\" content=\"Pinterest is one of the social media networks that small businesses can use to increase their visibility on Google. Find tips to do it right\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knownhost.com\/blog\/unheard-of-tips-to-leverage-your-visibility-on-google-using-pinterest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips to Leverage Your Visibility on Google Using Pinterest\" \/>\n<meta property=\"og:description\" content=\"Pinterest is one of the social media networks that small businesses can use to increase their visibility on Google. Find tips to do it right\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knownhost.com\/blog\/unheard-of-tips-to-leverage-your-visibility-on-google-using-pinterest\/\" \/>\n<meta property=\"og:site_name\" content=\"KnownHost\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KnownHost\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-19T13:38:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-07T14:06:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knownhost.com\/blog\/wp-content\/uploads\/2015\/10\/Pinterest-for-business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnownHost\" \/>\n<meta name=\"twitter:site\" content=\"@KnownHost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/unheard-of-tips-to-leverage-your-visibility-on-google-using-pinterest\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/unheard-of-tips-to-leverage-your-visibility-on-google-using-pinterest\\\/\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#\\\/schema\\\/person\\\/659373fdc5d0ec62fb1a0888afe4690d\"},\"headline\":\"Unheard of Tips to Leverage your Visibility on Google using Pinterest\",\"datePublished\":\"2015-10-19T13:38:49+00:00\",\"dateModified\":\"2017-12-07T14:06:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/unheard-of-tips-to-leverage-your-visibility-on-google-using-pinterest\\\/\"},\"wordCount\":860,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#organization\"},\"keywords\":[\"marketing\",\"Pinterest\",\"social media\"],\"articleSection\":[\"Basics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/unheard-of-tips-to-leverage-your-visibility-on-google-using-pinterest\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/unheard-of-tips-to-leverage-your-visibility-on-google-using-pinterest\\\/\",\"url\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/unheard-of-tips-to-leverage-your-visibility-on-google-using-pinterest\\\/\",\"name\":\"Tips to Leverage Your Visibility on Google Using Pinterest\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#website\"},\"datePublished\":\"2015-10-19T13:38:49+00:00\",\"dateModified\":\"2017-12-07T14:06:36+00:00\",\"description\":\"Pinterest is one of the social media networks that small businesses can use to increase their visibility on Google. 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