{"id":635,"date":"2015-08-03T09:00:26","date_gmt":"2015-08-03T13:00:26","guid":{"rendered":"https:\/\/blog.knownhost.com\/?p=635"},"modified":"2026-01-23T09:56:46","modified_gmt":"2026-01-23T14:56:46","slug":"benefits-from-using-video-on-your-business-website","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/blog\/benefits-from-using-video-on-your-business-website\/","title":{"rendered":"Why Videos Will Benefit Your Businesses Website"},"content":{"rendered":"

In a 2012 survey, B2B Demand Generation Benchmark compiled a report that shows that videos are the content marketing strategy that consumers respond more compared to other type of content. With this being the case, why doesn\u2019t your website have video?<\/p>\n

Lower Your Bounce Rate<\/h2>\n

As videos can seem annoying to some, the ones that users choose to click and watch can make all the difference for your sites bounce rate<\/strong><\/a>. That\u2019s important considering how Google includes how long a visitor stays on your site as a part of their search ranking algorithm.<\/p>\n

Google will consider your website<\/a><\/strong> as having quality content, whether visitors are reading or watching content on your site is of no concern to them.<\/p>\n

Therefore, you want your visitors to watch engaging, yet short videos to capture their attention and hold them to your site. Watching videos will help your readers recall information months later down the road than just reading the content on your site. They can at least recall where they got the information.<\/p>\n

Change Up the Content You Deliver<\/h2>\n

Another benefit of using videos on your business website is that you get to change the content that you deliver. Sure, content is king, but why does it always have to be context?<\/p>\n

If you mix and match your content, when a visitor drops by, they surely will want to see what this new video is about. There could be something they want to see you do or they may want to see how a product works. This is much more different from the other articles that popped up in the search results.<\/p>\n

Showcase Your Products and Services<\/strong><\/p>\n

As a picture is worth a thousand words, imagine how many words a video can produce! Do you have new products and services you want to stand out? Rather than just spelling it out on your website, you can show your viewers what the product is and how it works.<\/p>\n

There also is no limit to how you can display your business\u2019 products and services either.<\/p>\n