{"id":5116,"date":"2018-01-15T06:47:21","date_gmt":"2018-01-15T11:47:21","guid":{"rendered":"https:\/\/www.knownhost.com\/blog\/?p=5116"},"modified":"2022-08-19T08:07:10","modified_gmt":"2022-08-19T12:07:10","slug":"improve-site-effectiveness-via-training","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/blog\/improve-site-effectiveness-via-training\/","title":{"rendered":"Improve Site Effectiveness with Online Marketing Training"},"content":{"rendered":"<h2>Updated January 15, 2018<\/h2>\n<p>&nbsp;<\/p>\n<p>Online marketing is much more than just putting up a pretty website and waiting for orders to pile in. One of the <strong>best tools<\/strong> a business owner or marketer can have in their toolbelt is knowledge &#8211; <strong>marketing knowledge<\/strong> to be precise.&nbsp; Quality <strong>online marketing training<\/strong> is a timesaving way of honing skills to keep your competitive advantage in the market.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Organic search engine rankings<\/strong> are the holy grail of online marketing. Achieve great rankings for relevant terms and you&#8217;ll have great traffic, which you can then convert into paying customers.&nbsp; It&#8217;s a simple, proven formula for success.<\/p>\n<p>&nbsp;<\/p>\n<p>However, with search engine giants like Google being unwilling to give up the exact way in which their algorithms work, <strong>the science behind achieving search rankings is filled with mystery<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>SEO Training<\/h2>\n<p>&nbsp;<\/p>\n<p>Getting inbound marketing (SEO) training is easy. There&#8217;s hundreds of companies professing to have all the information you&#8217;ll ever need. Even government websites, such as in the UK (Business Gateway) attempt to distill this knowledge down into a handful of 30 minute training sessions.&nbsp; <strong>Mastering online marketing is NOT that simple<\/strong> or everyone would be ranked #1!!<\/p>\n<p>&nbsp;<\/p>\n<p>The problem is, most of the people behind these companies and training programs have never managed to get a competitive term ranked #1 &#8211; ever!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Experience<\/h2>\n<p>&nbsp;<\/p>\n<p>The author of this article has worked first hand with a number of American, British and Australian online marketing and search engine optimization experts over the <strong>past 20 years<\/strong>. In fact, many of them have contracted the author to perform technical SEO audits of sites and backlinks, diagnose technical and search indexing issues, and generally worked closely on nearly <strong>100 different projects<\/strong> in that span of time.<\/p>\n<p>&nbsp;<\/p>\n<p>It is solely based on this <strong>direct hands-on experience<\/strong> that the below recommendation is made for DIY SEO training &#8211; or learning how to optimize your own website, step by step&#8230; <strong>a course for small business owners and marketers<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>History<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Ray Field is the man behind the Fresh Bananas course<\/strong>. He&#8217;s an on-page search optimization expert that has been responsible for #1 rankings of extremely competitive keywords for companies such as:<\/p>\n<p style=\"padding-left: 30px;\">&#8211; accounting<br \/>\n&#8211; accounting software<br \/>\n&#8211; experience days<br \/>\n&#8211; flying lessons<br \/>\n&#8211; couriers<br \/>\n&#8211; flyers<br \/>\n&#8211; labels<\/p>\n<p>&nbsp;<\/p>\n<h2>The Course<\/h2>\n<p>&nbsp;<\/p>\n<p>The course Ray has put together includes everything from how to optimize on-page content to eCommerce, local SEO, YouTube and more. See the full list of modules the course includes here:<br \/>\n<a href=\"https:\/\/www.freshbananas.co.uk\/whatsonoffer.html\">freshbananas.co.uk\/whatsonoffer.html<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>What&#8217;s Included:<\/p>\n<p style=\"padding-left: 30px;\">On page SEO<br \/>\nConversion Rate Optimisation<br \/>\neCommerce SEO<br \/>\nLocal SEO<br \/>\nYouTube Video Optimisation<br \/>\nSocial Media Marketing<\/p>\n<p>&nbsp;<\/p>\n<p>You can sign up for a <strong>free taster<\/strong>, giving you access to a lot of the course information, minus the videos and some of the details for free, by visiting:<br \/>\n<a href=\"https:\/\/course.freshbananas.co.uk\/user\/register\">course.freshbananas.co.uk\/user\/register<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p>&nbsp;<\/p>\n<p>At $271 (or \u00a3197 Pounds Sterling currency) for 12 months access to the full course and materials, this training course represents a great way for small business owners to <strong>improve rankings, traffic, conversions and revenue<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Note: <strong>We do not earn any affiliate commission for referring people to this course<\/strong>. It is purely mentioned as a marketing tool to help readers of our blog to <strong>be more competitive<\/strong> in the online marketspace and <strong>perform better financially<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>At <strong><a href=\"https:\/\/www.knownhost.com\">KnownHost<\/a><\/strong>, <strong>we take the worry and admin overhead out of managing a website presence<\/strong>. Our goal is to be a profit-helper by lending a hand and sharing helpful resources whenever possible.<\/p>\n<p>&nbsp;<\/p>\n<p>If you&#8217;ve got any great tools that could help small business owners &#8211; be sure to let us know and we&#8217;ll see about featuring them in our blog as well!<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.knownhost.com\/cloud-hosting\">KVM Cloud Servers from KnownHost are an affordable and reliable solution to your hosting needs.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated January 15, 2018 &nbsp; Online marketing is much more than just putting up a pretty website and waiting for orders to pile in. One of the best tools a business owner or marketer can have in their toolbelt is knowledge &#8211; marketing knowledge to be precise.&nbsp; Quality online marketing training is a timesaving way [&hellip;]<\/p>\n","protected":false},"author":157,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1420],"tags":[184,111,1844],"class_list":["post-5116","post","type-post","status-publish","format-standard","hentry","category-tools-and-gadgets","tag-marketing","tag-seo","tag-training"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Improve Site Effectiveness with Online Marketing Training - KnownHost<\/title>\n<meta name=\"description\" content=\"Online marketing is much more than putting up a pretty website. Learn how online marketing training can improve the SEO ranking of your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knownhost.com\/blog\/improve-site-effectiveness-via-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve Site Effectiveness with Online Marketing Training - KnownHost\" \/>\n<meta property=\"og:description\" content=\"Online marketing is much more than putting up a pretty website. Learn how online marketing training can improve the SEO ranking of your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knownhost.com\/blog\/improve-site-effectiveness-via-training\/\" \/>\n<meta property=\"og:site_name\" content=\"KnownHost\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KnownHost\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-15T11:47:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-19T12:07:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knownhost.com\/blog\/wp-content\/uploads\/2018\/01\/graph-two-directions.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"397\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robb Sands\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnownHost\" \/>\n<meta name=\"twitter:site\" content=\"@KnownHost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robb Sands\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/improve-site-effectiveness-via-training\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/improve-site-effectiveness-via-training\\\/\"},\"author\":{\"name\":\"Robb Sands\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a7331d51d3c6e434f490e4a4de2f44\"},\"headline\":\"Improve Site Effectiveness with Online Marketing Training\",\"datePublished\":\"2018-01-15T11:47:21+00:00\",\"dateModified\":\"2022-08-19T12:07:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/improve-site-effectiveness-via-training\\\/\"},\"wordCount\":641,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#organization\"},\"keywords\":[\"marketing\",\"seo\",\"training\"],\"articleSection\":[\"Tools and Gadgets\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/improve-site-effectiveness-via-training\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/improve-site-effectiveness-via-training\\\/\",\"url\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/improve-site-effectiveness-via-training\\\/\",\"name\":\"Improve Site Effectiveness with Online Marketing Training - KnownHost\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#website\"},\"datePublished\":\"2018-01-15T11:47:21+00:00\",\"dateModified\":\"2022-08-19T12:07:10+00:00\",\"description\":\"Online marketing is much more than putting up a pretty website. 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