{"id":1820,"date":"2017-04-10T18:05:44","date_gmt":"2017-04-10T22:05:44","guid":{"rendered":"https:\/\/www.knownhost.com\/blog\/?p=1820"},"modified":"2025-11-14T09:49:33","modified_gmt":"2025-11-14T14:49:33","slug":"10-common-reasons-site-slow-fix","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/blog\/10-common-reasons-site-slow-fix\/","title":{"rendered":"The 10 Reasons Why Your Web Site is Slow and Ways to Correct Them"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Updated February 12, 2021<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>You have no doubt read or heard many laments about how we live in a society of instant gratification. We want things to work right away and if we have to wait, we\u2019ll move on. Whether or not you think that\u2019s a bad thing, it\u2019s the expectation that has been set. This desire for fast and instant has an effect on our web browsing habits as anyone who has closed a tab after waiting only a few seconds for a blank page to load can attest.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>But, if your website is the backbone of your business, load times and site speed matter quite a bit. The situation goes from feelings of annoyance and impatience to lost sales. Forbes has spotlighted<a href=\"https:\/\/www.forbes.com\/sites\/rogerdooley\/2012\/12\/04\/fast-sites\/#7cc4ba8953cf\"> several studies<\/a> which demonstrate how users and customers respond to site performance. Statistics like a one second delay in load time translates into 11% fewer page views, a 7% decrease in conversions, and a 16% decrease in customer satisfaction. If anything, in the years since these studies, customers have become even less tolerant of slow sites. We also now know that Google does factor in page load times in their ranking algorithm, though not explicitly and <a href=\"https:\/\/moz.com\/blog\/how-website-speed-actually-impacts-search-ranking\" rel=\"nofollow\">the exact mechanisms are rather in depth<\/a>.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>All of this is to say if you\u2019re noticing your site isn\u2019t performing as well as you\u2019d like it to, your first impulse might to be to contact your hosting company to see what\u2019s going on. While it\u2019s true that your server clearly plays a significant role in how a site runs, it\u2019s far from the only contributing factor. In fact, there\u2019s a good chance that what\u2019s causing your site to not run at optimal speeds is something within your control.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><strong><a href=\"https:\/\/www.knownhost.com\/managed-vps\">Top class VPS hosting &#8211; buy from KnownHost now!<\/a><\/strong><\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>Here are ten of the most common reasons why your load times could be slow and what you can do to fix them.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Traffic Levels have Increased Substantially<\/strong><\/h2>\n\n\n<p>If you\u2019re currently on a shared hosting plan, this could be the reason why you decide to finally make the switch to a VPS. If your site is taking off to the extent that the amount of traffic coming in is causing performance issues, the only real solution is to upgrade your hosting solution to accommodate it. However, you may not be sure that it is the traffic. To confirm your suspicions, check your visitor numbers in Google Analytics and check your <a href=\"https:\/\/documentation.cpanel.net\/display\/84Docs\/View+Bandwidth+Usage\" rel=\"nofollow\">bandwidth usage in cPanel<\/a>.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your \u201cNeighbors\u201d are Using More Resources<\/strong><\/h2>\n\n\n<p>Typically, if it\u2019s not increased traffic, it\u2019s the other accounts that share your server space that finally convinces you to move on from shared hosting to a VPS. The biggest lure of shared hosting is that it\u2019s cheap. But, much like renting an apartment, the lowered cost comes with the downside of sharing finite resources with all of your neighbors. If another website on the server that your site lives on sees regular spikes in traffic or requires more resources for whatever reason, the performance of your site can be negatively affected.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your CMS is Outdated<\/strong><\/h2>\n\n\n<p>A CMS can sometimes be a double-edged sword. On one hand, it makes updating content pretty much a breeze. On the other hand, it can be the culprit when it comes to performance issues. This can happen for a couple of reasons. It\u2019s your responsibility to do the regular software updates that come out for your CMS. If you\u2019re negligent, not only are you opening yourself up to security issues, but the build you\u2019re using could be less efficient than the latest one. Each update brings bug fixes which improve performance. If it\u2019s not outdated, it could just be your CMS is a more demanding piece of software than you realize. Which brings us to the next point.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Too Many Plugins<\/strong><\/h2>\n\n\n<p>Many of the most popular CMSes, like WordPress, derive much of their functionality via plugins. These small modules can help your website accomplish a lot of things, but each one can add a fraction of a second to your load times. Not all plugins are equally sluggish, however, so you may have to do some trial and error to find the plugins that help your site work to your specifications without bogging it down too much. The same can be said for the theme you choose to give your site its appearance.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>Don&#8217;t know how many plugins are &#8216;too many&#8217;? <a href=\"https:\/\/www.knownhost.com\/blog\/how-many-plugins-are-too-many\/\">Check out this article<\/a>!<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Redirects Are Out of Control<\/strong><\/h2>\n\n\n<p>Sometimes redirects are unavoidable (though you\u2019ll want to use 301s for this) and you need to update the URL for a piece of content that has moved to somewhere else on the site. This is really for the purpose of SEO and so users don\u2019t need to update their bookmarks. Keep in mind that if you\u2019re using redirects, you are essentially giving the directive to have a page load twice before the user reaches their destination.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Images Aren\u2019t Optimized<\/strong><\/h2>\n\n\n<p>A lot of sites likely have this issue. There are rarely any scenarios where you need images on your site that are megabytes in size rather than kilobytes. If you\u2019re taking images from your camera or from elsewhere on the web and just inserting them into your content without taking the proper steps to optimize them, you could be adding needlessly to your load time. If you want a comprehensive guide to optimizing your images, <a href=\"https:\/\/www.abetterlemonadestand.com\/optimizing-images-for-web\/\">check out this guide<\/a>.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use Text Rather than Graphics Where Appropriate<\/strong><\/h2>\n\n\n<p>To go along with the above point, images take longer to load than text. If you have made the stylistic decision to use images instead of plain text where the latter would suffice, you may want to reconsider. Unless there is a pressing design reason for this, it\u2019s always better to opt for the faster loading text.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Code Isn\u2019t Optimized<\/strong><\/h2>\n\n\n<p>The <a href=\"https:\/\/www.knownhost.com\/blog\/how-to-produce-cleaner-code-part-one\/\">coding of a site plays a huge role<\/a> in how \u201csnappy\u201d it feels. A fairly minimal site built on mostly HTML\/CSS will load faster than a site that also uses JavaScript and PHP to perform a bunch of dynamic functions. While you shouldn\u2019t sacrifice your creative vision, it\u2019s important to make sure you or your developer is committing to clean code that requires minimum loading times to populate in a browser.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Embedded Media from External Sources<\/strong><\/h2>\n\n\n<p>The benefit of embedding media on your site that\u2019s actually hosted elsewhere is that you\u2019re using up less space and fewer resources on your server. The downside is you\u2019re at the mercy of that external source. If for some reason that source is having loading problems of its own, your site will suffer as well while it tries to call up the content.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cache<\/strong><\/h2>\n\n\n<p>Enable caching through your preferred method so that users are served the cached version of your site for faster load times. This can be done through the .htaccess file or through a plugin if you\u2019re using a CMS that supports such functionality.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n<p><a href=\"https:\/\/www.knownhost.com\/blog\/hidden-costs-cheap-server-hosting\/\">Get the inside scoop on cheap hosting with this KnownHost blog post.<\/a><\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>If you\u2019re currently experiencing performance issues with your site related to traffic or you know that you\u2019ve outgrown your current hosting solution, it\u2019s time to upgrade. Say goodbye to frustrating shared hosting plans and take advantage of the performance boost of a <strong><a href=\"https:\/\/www.knownhost.com\/managed-vps\">VPS<\/a><\/strong> with <strong><a href=\"https:\/\/www.knownhost.com\">KnownHost<\/a><\/strong>. <strong><a href=\"https:\/\/www.knownhost.com\/contact\">Contact us today<\/a><\/strong> and our team of experts will help you find the hosting solution that best matches your needs. Partner with a hosting company that will help you achieve your goals and that provides excellent customer service.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated February 12, 2021 You have no doubt read or heard many laments about how we live in a society of instant gratification. We want things to work right away and if we have to wait, we\u2019ll move on. Whether or not you think that\u2019s a bad thing, it\u2019s the expectation that has been set. [&hellip;]<\/p>\n","protected":false},"author":137,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[1476,474],"class_list":["post-1820","post","type-post","status-publish","format-standard","hentry","category-web-site-hosting","tag-performance","tag-speed"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Common Reasons Why Your Site is Slow + How to Fix Them<\/title>\n<meta name=\"description\" content=\"Why is my website slow? Find out the Top 10 Most common reasons your website is slow and methods you can use to speed it up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knownhost.com\/blog\/10-common-reasons-site-slow-fix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Common Reasons Why Your Site is Slow + How to Fix Them\" \/>\n<meta property=\"og:description\" content=\"Why is my website slow? Find out the Top 10 Most common reasons your website is slow and methods you can use to speed it up.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knownhost.com\/blog\/10-common-reasons-site-slow-fix\/\" \/>\n<meta property=\"og:site_name\" content=\"KnownHost\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KnownHost\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-10T22:05:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-14T14:49:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knownhost.com\/blog\/wp-content\/uploads\/2017\/04\/slow.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jerry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnownHost\" \/>\n<meta name=\"twitter:site\" content=\"@KnownHost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jerry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/10-common-reasons-site-slow-fix\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/10-common-reasons-site-slow-fix\\\/\"},\"author\":{\"name\":\"Jerry\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#\\\/schema\\\/person\\\/e8335f865579ddedb2ab3553b100afdc\"},\"headline\":\"The 10 Reasons Why Your Web Site is Slow and Ways to Correct Them\",\"datePublished\":\"2017-04-10T22:05:44+00:00\",\"dateModified\":\"2025-11-14T14:49:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/10-common-reasons-site-slow-fix\\\/\"},\"wordCount\":1291,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#organization\"},\"keywords\":[\"performance\",\"speed\"],\"articleSection\":[\"Web Site Hosting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/10-common-reasons-site-slow-fix\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/10-common-reasons-site-slow-fix\\\/\",\"url\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/10-common-reasons-site-slow-fix\\\/\",\"name\":\"Common Reasons Why Your Site is Slow + How to Fix Them\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#website\"},\"datePublished\":\"2017-04-10T22:05:44+00:00\",\"dateModified\":\"2025-11-14T14:49:33+00:00\",\"description\":\"Why is my website slow? 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