{"id":16181,"date":"2020-07-15T08:39:19","date_gmt":"2020-07-15T12:39:19","guid":{"rendered":"https:\/\/www.knownhost.com\/blog\/?p=16181"},"modified":"2023-03-07T10:10:19","modified_gmt":"2023-03-07T15:10:19","slug":"can-your-website-be-trusted-part-2","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/blog\/can-your-website-be-trusted-part-2\/","title":{"rendered":"Can Your Website Be Trusted? -Part 2"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Updated July 21, 2020<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>*WARNING!* This is part 2 (of 2) of the &#8216;Can Your Website Be Trusted Series&#8217;. If you haven&#8217;t read part one, <a href=\"https:\/\/www.knownhost.com\/blog\/can-your-website-be-trusted-part-1\/\">Start Here<\/a>!<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>As stated in part 1 of this series, one of the most influential factors in search engine rankings, as well as converting prospects into customers, is the perceived trust of the company as reflected in the online presence \u2013 primarily their website. If customers can\u2019t trust your website, can they even trust your brand? After concluding ways 1-6 of positive trust signals, we will now move onto ways 7-13.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Trust Signal #7 &#8211; Impressive Graphics and Stylish Presentation<\/strong><\/h3>\n\n\n<p>Having a site with great visual design results in a strong positive first impression among visitors, which is important to being <a href=\"https:\/\/www.knownhost.com\/blog\/exploring-the-psychology-of-color-through-branding\/\">memorable, trusted and well-ranked<\/a>.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>After an excellent first impression, visitors are more likely to dwell on site longer, bounce less and develop affinity for the brand, with a perception of being trustworthy.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><strong>Image Size \/ Compression<\/strong><\/p>\n<p>High quality photographs tend to have large file sizes and can slow page load times considerably.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>That&#8217;s why it&#8217;s important to compress images, without sacrificing image quality.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><a href=\"https:\/\/tinypng.com\/\">Tinypng<\/a> is an online resource that can help with image compression, resizing, lazy loading and even detect images that aren&#8217;t sized \/ scaled properly.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Trust Signal #8 &#8211; Privacy Policy<\/strong><\/h3>\n\n\n<p>There are more policies than just a privacy policy when it comes to site legal agreements.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>The debate rages on as to how much SEO value there is in having a privacy policy, but it&#8217;s good practice, and can alleviate worries by some human visitors.  A number of payment gateways, e-commerce sites like Amazon, and others, require sites to have privacy policies.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Trust Signal #9 &#8211; Prominent Physical Address &amp; Telephone Number<\/strong><\/h3>\n\n\n<p>Even if your business is primarily online, with no in-person visits expected, having a prominent address and telephone number is one signal that a business is real, and not a virtual entity that can disappear and reappear at the drop of a hat.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>Display Address &amp; Phone Number Prominently<br>\nGenerally, the placement of the phone number is near the top, though addresses are often at the bottom, with a more obvious placement on contact forms and about us pages.  Inserting it into the site will often require an edit to head\/footer as well as contact and about us page using your favorite template editor.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>Citation Site Confirmation<br>\nThere should be entries in citation sites (those directories and sites that guide people to finding businesses based on their location).<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>The Name, Address and Phone information on citation sites should match the information that&#8217;s prominently displayed on your website. (<a href=\"https:\/\/www.brightlocal.com\/citation-builder\/us-citation-sites\/\">Here&#8217;s the top 50 US citation sites<\/a>)<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Trust Signal #10 &#8211; Short Memorable Domain &amp; Brand Name<\/strong><\/h3>\n\n\n<p>A URL that&#8217;s a mile long or a brand name that&#8217;s 27 words is rarely memorable. If possible, keep domain names clear of:<\/p>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &#8211;&nbsp; Hyphens <\/p>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &#8211;&nbsp; Numbers <\/p>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &#8211;&nbsp; Special Characters  <\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Extensions<\/strong><\/h3>\n\n\n<p>Use familiar extensions, like .com for memorability and trust &#8211; plus it&#8217;s the first guess many will make when they remember the brand but not the extension and type it in the address bar.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exact Match<\/strong><\/h3>\n\n\n<p>If you sell shoes, then having shoes in the domain name is good, but an exact match like buymensloafers.com when you only sell loafers for men can sometimes be an SEO detractor because they are viewed with scrutiny due to past abuse.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Length<\/strong><\/h3>\n\n\n<p>Balancing the desire to rank well with the trust and memorable factor among visitors is essential.  Domain names 15 characters or shorter typically do the best.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand Recognition<\/strong><\/h3>\n\n\n<p>Branding is an entire area of study in itself, but suffice it to say that when you think of athletic shoes such as for sports like basketball or running, ask yourself what brands come to mind and if any of them look like cheapbasketballshoes.com or similar.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trust Signal #11 &#8211; Social Media Icons<\/strong><\/h2>\n\n\n<p>Adding social media icons means having your company social media profiles linked. Adding these icons to a site, linked to profiles of course, shows visitors that a company has engaged with audiences enough to have a presence on one or more social sites.  When the icons also include how many shares or likes a page\/post has had, it will show popularity among the masses and that can trigger interest and trust.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>When it comes to blog post content, putting the buttons halfway down the page, or even at the bottom is a great way of giving interested readers a chance to act by sharing.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trust Signal #12 &#8211; SSL seals and Address Bar Padlock<\/strong><\/h2>\n\n\n<p>A padlock next to the site URL in the address bar of a visitor browser, as well as the URL starting with https:\/\/, lets them know that the site is using SSL, an absolute necessity these days for visitor trust and search engine rankings alike.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>SSL certificates can be found on the <a href=\"https:\/\/www.knownhost.com\/ssl-certificates\">KnownHost SSL page<\/a>, where a variety of choices are available, depending on your needs. Hosting customers can have the SSL cert installed for them at no additional cost.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>For the ultimate in SSL cert trust, consider an EV certificate, which means that the company behind the site is a legal entity with sole rights to the domain, plus it&#8217;s been verified as physically existing and operating at a location that matches government records.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>A lot more validation goes into these which means they cost more.  However, that green highlighted address bar, with the official company name next to the padlock, next to the URL, is one sure way of maximizing visitor trust from the outset.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>Be sure that your SSL is set up property by running the site through a <a href=\"https:\/\/www.ssllabs.com\/ssltest\/index.html\">free online checker<\/a>!<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trust Signal #13 &#8211; Website Loading Speed<\/strong><\/h2>\n\n\n<p>Page loading time impacts bounce rate, e-commerce conversion rate, search engine rankings and customer loyalty.  Visitors don&#8217;t like, or trust, slow sites, especially when e-commerce transactions are involved.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>Run just about any website page speed checker and you\u2019ll come away with a laundry list of things you could be doing better to improve the performance of your site.  They usually won\u2019t tell you if your website hosting is terrible \u2013 but they will give you a speed measure and they will tell you some things to change.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>Check your <a href=\"https:\/\/tools.pingdom.com\">website speed<\/a> Now! Or find out <a href=\"https:\/\/www.knownhost.com\/blog\/how-to-speed-up-your-wordpress-site\/\">how to make it faster<\/a>!<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n<p>Overall, trust is a vital aspect when owning a website. Without trust, you can&#8217;t guarantee conversion rates, brand development, or creditability. Take these steps to ensure your customers are confident in your products or services.<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>Trust starts at the top. If you can&#8217;t trust your hosting provider, how can your customers trust you? Migrate NOW to the <a href=\"https:\/\/www.knownhost.com\">Industry Leading Web Host, KnownHost<\/a>! Expanding each year we now offer Shared, Cloud, VPS and Dedicated hosting to suit any budget \u2013 all with proven best uptime on the planet &#8211; all with packages you can trust!<\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Updated July 21, 2020 *WARNING!* This is part 2 (of 2) of the &#8216;Can Your Website Be Trusted Series&#8217;. If you haven&#8217;t read part one, Start Here! As stated in part 1 of this series, one of the most influential factors in search engine rankings, as well as converting prospects into customers, is the perceived [&hellip;]<\/p>\n","protected":false},"author":182,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[2364,2289,2258,2362],"class_list":["post-16181","post","type-post","status-publish","format-standard","hentry","category-internet","tag-brand-recognition","tag-extensions","tag-trust","tag-web-trust"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can Your Website Be Trusted? -Part 2 - KnownHost (Ways 7-13)<\/title>\n<meta name=\"description\" content=\"Trustiworthiness is vital when owning a website. 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