{"id":15665,"date":"2020-04-21T14:46:36","date_gmt":"2020-04-21T18:46:36","guid":{"rendered":"https:\/\/www.knownhost.com\/blog\/?p=15665"},"modified":"2022-03-11T14:33:49","modified_gmt":"2022-03-11T19:33:49","slug":"are-pingbacks-good-for-seo","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/blog\/are-pingbacks-good-for-seo\/","title":{"rendered":"Are Pingbacks Good for SEO"},"content":{"rendered":"\n<\/p>\n<h2 class=\"wp-block-heading\">Updated April 21, 2020<\/h2>\n<p>\n\n\n\n<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n\n<p>To be direct, yes and no&#8230;<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n\n<p>Search Engine Optimization (SEO) is the science of doing \u201cthings\u201d that will improve rankings on search engines with the understanding that sufficiently good search rankings will result in organic search traffic being directed to your website.<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<p>One of the classic approaches to SEO is to build links back to your site.&nbsp; Links can convey authority (strength) and trust. While a very trustworthy site may or may not be insanely popular, links from highly trusted sites can be valuable in boosting search rankings.&nbsp; Conversely, a link from a highly popular (powerful) site can add a tremendous boost in rankings. If that highly popular site isn\u2019t trustworthy, however, the link from it can be unpredictable &#8211; potentially boosting rankings significantly, or sending rankings into the toilet.<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<p>As a site owner, if you link out to low trust, low authority sites, you risk being assessed by search engines as non-trustworthy yourself.&nbsp; Once that happens, your rankings plummet. Don\u2019t link out to poor quality, spammy, untrustworthy sites!<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<p>Less trustworthy, new site owners, may employ unethical link building tactics such as spamming pingbacks in high volumes, all in the hope of getting some of them approved.&nbsp; Approved pingbacks mean they get a \u201cfree\u201d backlink to their site.<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<p>As a site owner receiving pingback spam, you may be tempted to just approve any and all pingbacks.&nbsp; It\u2019s an easy way to handle the situation. After all, you click approve, and voila &#8211; it\u2019s done. However, it\u2019s also a great way to build a load of poor quality outbound links that destroy your site reputation.<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<p>Now you can see why many sites have completely disabled pingbacks.&nbsp; They\u2019re highly abused, frequently spammed and potentially fraught with risks.<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<p>If you\u2019ve got the time to assess the sites who have sent you pingbacks, then by all means &#8211; DO IT!&nbsp; Quality pingbacks are a great way of handling notifications about page referrals and popularity, providing you\u2019ve got the time and inclination to manage.<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<p>For more tips about how to market your WordPress-based website, check out these <strong><a href=\"https:\/\/www.knownhost.com\/blog\/5-important-wordpress-seo-tips-beginners\/\"><u>search engine optimization (SEO) tips<\/u><\/a><\/strong> on the KnownHost blog. <br><strong><a href=\"https:\/\/www.knownhost.com\/blog\/5-important-wordpress-seo-tips-beginners\/\"><u>knownhost.com\/blog\/5-important-wordpress-seo-tips-beginners\/<\/u><\/a><\/strong><\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<h2 class=\"wp-block-heading\">Why are Pingbacks Important?<\/h2>\n<p>\n\n\n\n<\/p>\n<p>There\u2019s likely half a dozen good reasons why you should use pingbacks with your site, though there are only a few well-known ones.&nbsp; Most common reasons are that it makes the site easier to keep track of, boost SEO and drive referral traffic.<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\">Awareness<\/h3>\n<p>\n\n\n\n<\/p>\n<p>Most site owners are busy.&nbsp; Most site owners are too busy to worry about a lot of things that really could be valuable.&nbsp; Keeping track of how popular your site content (blog posts) means knowing who is mentioning you, who is linking to you, and what content they\u2019re linking to in the first place.<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<p>When you receive a pingback, you become aware of sites that have made a post and in it have linked back to your site \/ your post.&nbsp; It\u2019s valuable intelligence and much easier to check your \u2018approve comments\u2019 part of your own site than trying to go out on Google or Bing or StartPage and trying to search for all the possible mentions of your own site.<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<p>Bottom line:&nbsp; If you want to know who is talking about your stuff, pingbacks are an easy way of doing it.<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\">SEO<\/h3>\n<p>\n\n\n\n<\/p>\n<p>We\u2019ve written an entire section about whether pingbacks are good for SEO.&nbsp; Check it out!<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\">Referrals<\/h3>\n<p>\n\n\n\n<\/p>\n<p>Pingbacks are links that appear in the comment section of sites, right below the blog post to which they\u2019ve been linked.<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<p>Thanks to sites like Reddit, when people see interesting stories, or posts, they frequently keep going after the end, wanting to see the commentary.&nbsp; The banter can be more entertaining than the posts!<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<p>If you\u2019ve ever caught yourself clicking on a link in a comment, pingback or trackback, you realize that the link may have SEO value, in some small measure &#8211; but the real value comes in the form of referral traffic.<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<p>This is the same reason people try to sneak links in Wikipedia or other top sites\u2026.<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n\n<\/p>\n<p>Referring links can sometimes send loads of traffic to other sites.&nbsp; So, by planting a link on YOUR site, using a pingback, they stand to siphon off a number of your site visitors, sending them over to their site, where they hope to inspire people to know, like, trust and ultimately buy something from them (or click on one of their paid ads if they\u2019re running a made for Adsense (MFA) type of site).<\/p>\n<p>\n\n\n\n<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>\n\n\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:spacer {\"height\":40} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Have more hosting related questions? <strong><a href=\"https:\/\/www.knownhost.com\/kb\/\">Check out our wiki<\/a><\/strong> to get all the help you need!<\/p>\n<p><!-- wp:spacer {\"height\":40} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><\/p>\n<p><!-- wp:paragraph --><\/p><!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>Updated April 21, 2020 To be direct, yes and no&#8230; Search Engine Optimization (SEO) is the science of doing \u201cthings\u201d that will improve rankings on search engines with the understanding that sufficiently good search rankings will result in organic search traffic being directed to your website. One of the classic approaches to SEO is to [&hellip;]<\/p>\n","protected":false},"author":182,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[2349,2351,111,94],"class_list":["post-15665","post","type-post","status-publish","format-standard","hentry","category-wordpress","tag-pingbacks","tag-search-engine-optimization","tag-seo","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are Pingbacks Good for SEO - KnownHost<\/title>\n<meta name=\"description\" content=\"Learn more about how pingbacks affect SEO and why you should consider using them!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knownhost.com\/blog\/are-pingbacks-good-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Pingbacks Good for SEO - 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