{"id":13173,"date":"2019-05-08T08:35:45","date_gmt":"2019-05-08T12:35:45","guid":{"rendered":"https:\/\/www.knownhost.com\/blog\/?p=13173"},"modified":"2020-03-24T12:55:59","modified_gmt":"2020-03-24T16:55:59","slug":"need-dedicated-ipaddress","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/blog\/need-dedicated-ipaddress\/","title":{"rendered":"Why You Need a Dedicated IP Address"},"content":{"rendered":"

Updated May 8, 2019<\/h2>\n

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Do you need a dedicated IP address?\u00a0 If you’re looking to avoid being labeled a spammer, increase your email inboxing rates, improve your Google search rankings, or get a high-trust SSL certificate – then, yes, you need a dedicated IP address<\/strong>.<\/p>\n

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IP addresses are used in SSL certificates, an absolute must for sites in this era<\/a><\/strong>.\u00a0 They’re also used for spam detection<\/strong>, in email systems particularly.<\/p>\n

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Shared IP addresses can mean that systems identify 10’s or 1000’s of websites as if they were a single unit.\u00a0 In effect, all websites are painted with the same broad brush.\u00a0 It only takes one malicious site, one dastardly spammer or compromised system to impact all the other sites<\/strong> on that IP address.<\/p>\n

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When your business cannot deal with this and other issues that come with shared IP addresses, then it\u2019s time to upgrade to a dedicated IP address<\/a>.<\/p>\n

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Why Dedicated IP’s<\/h2>\n

 <\/p>\n

SSL<\/b><\/h3>\n

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If you’re running an online store, it\u2019s likely you’re looking to have clients purchase through your website. Inevitably, you will want to ensure that their transactions are safe \u2013 for your reputation and peace of mind too. In this case, your website needs to encrypt and protect your buyer\u2019s information whenever they buy from you \u2013 and that\u2019s where SSL certificate comes in. SSL certificate enables an encrypted connection, keeping all online interactions private. Other than security reasons, SSL certificate also helps clients to gain the confidence to provide personal details (like credit cards, financial accounts and so on) on your site.<\/p>\n

 <\/p>\n

Getting certain types of SSL certs may require dedicated IP addresses.\u00a0 Trust comes from being able to single out your store from the rest of the world<\/strong>.\u00a0 That is true of reviews, SSL certs and much more.<\/p>\n

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Email<\/strong><\/h3>\n

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The biggest issue with shared IP address lies in their very concept \u2013 sharing one IP for different sites packs its share of stability and security problems. If any of the other websites sharing the same IP as you is blacklisted<\/strong> for spamming activity, it will directly affect you<\/strong> and your operations. But if you are using a dedicated IP address, the actions of other sites won\u2019t affect your website; neither will they impact your online presence or reputation.<\/p>\n

 <\/p>\n

Businesses are consistently involved in online marketing efforts, with a majority of them specializing in email marketing among other strategies. If your website is on a shared server, the chances are high that it could be affected by your IP-sharing \u201cpartners.\u201d Should any of those platforms get banned or marked as spammers, yours will go down as well. This is a widespread problem \u2013 but luckily, you can quickly resolve this with a dedicated server IP.<\/p>\n

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SEO\u00a0<\/strong><\/h3>\n

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With the rising number of business competing for the first spots of Google, it is becoming more and more difficult to rank higher on SERP results<\/a>. Today, you have to be tactical as well as ethical to stand a chance.<\/p>\n

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Google has a concept of ‘bad neighborhoods’.\u00a0 Ideally you’d like to be thought of as having a site that’s not ‘bad’.\u00a0 IP addresses are one way Google links properties together.\u00a0 In other words, when there are a group of websites on the same IP address<\/strong>, and one or more of them is doing some seriously shady stuff to try and get better rankings on Google, there’s the risk to others on that same IP of being labeled.<\/p>\n

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Note:\u00a0 This IP-based neighborhood risk is hotly debated by SEO practitioners.\u00a0 Some swear by it – others say it’s a myth.\u00a0 Better safe than sorry.<\/strong><\/p>\n

 <\/p>\n

Google also uses your IP address to determine the location of your host; it then uses the data to rank your site within your target audience. Getting a dedicated IP address that\u2019s closer to your audience can make a whole lot of difference because, in addition to speed, you also get to enjoy Google\u2019s recommendation as a local business.<\/p>\n

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Conclusion<\/h2>\n

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If you want your website<\/a><\/strong> performing at peak, to avoid being labeled a spammer, get maximum email deliverability, and enjoy peak search rankings – get a dedicated IP address for your hosting.<\/p>\n","protected":false},"excerpt":{"rendered":"

Updated May 8, 2019   Do you need a dedicated IP address?\u00a0 If you’re looking to avoid being labeled a spammer, increase your email inboxing rates, improve your Google search rankings, or get a high-trust SSL certificate – then, yes, you need a dedicated IP address.   IP addresses are used in SSL certificates, an […]<\/p>\n","protected":false},"author":157,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[1560,2267,217],"class_list":["post-13173","post","type-post","status-publish","format-standard","hentry","category-web-site-hosting","tag-dedicated","tag-ip-address","tag-spam"],"yoast_head":"\nWhy You Need a Dedicated IP Address - KnownHost<\/title>\n<meta name=\"description\" content=\"If you don\u2019t want to be labeled a spammer, consider using a dedicated IP address. 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