{"id":12216,"date":"2019-03-21T09:14:44","date_gmt":"2019-03-21T13:14:44","guid":{"rendered":"https:\/\/www.knownhost.com\/blog\/?p=12216"},"modified":"2020-03-16T11:58:41","modified_gmt":"2020-03-16T15:58:41","slug":"use-zurmo-crm","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/blog\/use-zurmo-crm\/","title":{"rendered":"Use Zurmo CRM to Manage Customers"},"content":{"rendered":"<h2>Updated March 21, 2019<\/h2>\n<p>&nbsp;<\/p>\n<p>Managing customers just got easier with <strong>Zurmo CRM, the customer relationship management software that you can install with just 1-click<\/strong> using Softaculous on <strong><a href=\"https:\/\/www.knownhost.com\/application-hosting\">KnownHost hosting<\/a><\/strong> plans.\u00a0Zurmo hosting requires <strong>high performance, max dependability and great support<\/strong> &#8211; all things that come standard at <strong><a href=\"https:\/\/www.knownhost.com\">KnownHost<\/a><\/strong>.\u00a0Read on to find out why Zurmo CRM is worth a look.<\/p>\n<p>&nbsp;<\/p>\n<h2>CRM?<\/h2>\n<p>&nbsp;<\/p>\n<p>Customer relationship management (CRM) is critical for the survival of any company; after all, customers are the lifeblood of any business. That\u2019s why companies need to do everything within their power to attract prospects while still maintaining the existing ones.\u00a0 CRM is a company-wide business strategy meant to <strong>boost revenues and profitability, increase customer loyalty and reduce costs<\/strong>. The philosophy of customer relationship management is simple: to put the customer first.<\/p>\n<p>&nbsp;<\/p>\n<p>When you look at your operation and transactions through the eyes of the client, you can\u2019t help but offer incredible customer experience, which subsequently increases loyalty to your business. Top CRM software like <a href=\"http:\/\/zurmo.org\/\">Zurmo CRM<\/a> collects data from all departments across the company to give one, holistic view of every client in real time. It\u2019s your best shot at learning what your clients and prospects want so that <strong>you can deliver what they want, when they want it<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Zurmo<\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>What is Zurmo CRM?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>It\u2019s an independent Open Source CRM application designed to solve the day-to-day business challenges by <strong>streamlining the sales process, boosting sales productivity<\/strong> and so on. Unlike other CRM systems, Zurmo is <strong>gamified, mobile and social<\/strong>. It combines <strong>marketing automation, project management, and sales software into a single solution<\/strong> and uses gamification to engage and motivate users. This not only increases the adoption of the software but also enhances user experience.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Technical Details<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>The primary objective of Zurmo is to offer a highly flexible, easy to use and customize application that can be integrated into any business. The app has been designed with PHP, using reliable and robust tools and frameworks like Yii Framework, JQuery, and RedBeanPHP.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Features<\/strong><\/h3>\n<ul>\n<li>Account management<\/li>\n<li>API<\/li>\n<li>Activity Management<\/li>\n<li>Conversions<\/li>\n<li>Contact management<\/li>\n<li>Dashboards<\/li>\n<li>Gmail integration<\/li>\n<li>Exchange integration<\/li>\n<li>Gamification<\/li>\n<li>Email archiving<\/li>\n<li>Campaigns and Email marketing<\/li>\n<li>Workflow<\/li>\n<li>Google maps<\/li>\n<li>Group security<\/li>\n<li>Mobile friendly<\/li>\n<li>Internationalization<\/li>\n<li>Marketing automation<\/li>\n<li>Personalization<\/li>\n<li>Product management<\/li>\n<li>Lead management<\/li>\n<li>Reporting<\/li>\n<li>Security management<\/li>\n<li>Opportunity management<\/li>\n<li>Outlook integration<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Zurmo allows you to get a <a href=\"https:\/\/www.infoentrepreneurs.org\/en\/guides\/customer-relationship-management\/\">360-degree view<\/a> of your clients, which you can then utilize to come up with <strong>highly personalized offers according to their interests, purchase history, site usage and more<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Keeping in Touch<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>It is impossible to achieve a great customer experience without consistent and meaningful communication. You should know that every contact you have with a client influences their decision regarding whether they will return or not. You have to be great each time, or you will lose them. Luckily, you can use your Zurmo <strong><a href=\"https:\/\/www.knownhost.com\/crm-hosting\">CRM hosting<\/a><\/strong> as a <strong>customer loyalty improvement<\/strong> tool. It contains a variety of data about your clients and how they interact with your solutions \u2013 including purchases, conversations, and past activities. Use this information to <strong>keep your current clients up to date with your offers, company news and sales campaigns<\/strong>. You can also utilize the software to segment clients and <strong>send them a more targeted message<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Listening to Customers\u2019 Needs<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Today\u2019s clients are more open, and will easily share their view and opinion about products through different communication channels, including social media. If you want to keep abreast with everything in your industry, you\u2019ll need to pay closer attention to what they are saying. You can do this by <strong>asking your clients (through email marketing) for opinions<\/strong> about your solutions and what you can do to enhance their experience. This will show them you care, and that\u2019s how you keep them happy.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Providing that customers want<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>With plenty of choices to select from, you need to show your clients that you are the best to get their undivided attention. Zurmo CRM hosting gives you the <strong>knowledge of what your clients are looking for<\/strong> by informing you of the solutions they are interested in, have inquired about or have already purchased. It also gives you knowledge of the problems they have had before and whether they were satisfied with the solutions you provided. In short, your customer\u2019s interaction history captured by Zurmo system helps you to deliver what they want, not what you imagine they want.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Creating Personal Relationships<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>One of the best ways to <strong>develop a personal relationship is by personalizing your communication<\/strong>. Clients may reach you through different channels, including website, phone, or even email. They may also contact you through various departments like customer service, marketing or sales. Zurmo records all these conversations, giving you access to the entire information with a single click of a button. Use this data to provide a unique customer experience, like by addressing them by their name or by knowing what their issue is when they call \u2013 without having them repeat themselves.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Provide Attentive Customer Support<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>In addition to creating personal relationships, you also want to offer your customers with<strong> top-notch support whenever they need it<\/strong>. Today\u2019s clients prefer online communication \u2013 and luckily, Zurmo supports that. The software ensures that <strong>no message goes unanswered<\/strong> because all requests go to the central system that\u2019s accessible online. You can set up an automatic response system that responds to all incoming messages confirming reception. The email may include information about the received question, a tracking number or even suggest helpful FAQs. This way, all client inquiries quickly get attention and don\u2019t get lost.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Getting Back On Time<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>With the diminishing attention span of human beings, you don\u2019t want to risk taking too long to respond to their message, because otherwise, they will jump off to your competitor. Zurmo helps you <strong>speed up your responses<\/strong> to client questions by using customized email templates. Since you get to select the template from a knowledge base, it becomes quicker to answer FAQs. Besides, templates also ensure that your emails are consistent with your tone of voice and brand.<\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p>&nbsp;<\/p>\n<p>With fast, reliable, well-support Zurmo CRM web hosting, you can create a complete 360-degree view of your clients irrespective of who in your organization is talking to them. It also allows you to customize your communication, provide relevant service and content and respond quickly to their inquiries, ensuring no question disappears into the unknown \u2013 all without a sweat.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Take the CRM plunge, load it up on <a href=\"https:\/\/www.knownhost.com\">KnownHost<\/a> with just 1-click and get started outperforming your competition and reaping the rewards!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated March 21, 2019 &nbsp; Managing customers just got easier with Zurmo CRM, the customer relationship management software that you can install with just 1-click using Softaculous on KnownHost hosting plans.\u00a0Zurmo hosting requires high performance, max dependability and great support &#8211; all things that come standard at KnownHost.\u00a0Read on to find out why Zurmo CRM [&hellip;]<\/p>\n","protected":false},"author":157,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1979],"tags":[2212,2210,2208],"class_list":["post-12216","post","type-post","status-publish","format-standard","hentry","category-guides","tag-app-hosting","tag-crm","tag-zurmo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use Zurmo CRM to Manage Customers - KnownHost<\/title>\n<meta name=\"description\" content=\"Customer relationship management can boost revenues and profitability. Learn how Zurmo CRM can also increase customer loyalty and reduce costs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knownhost.com\/blog\/use-zurmo-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Zurmo CRM to Manage Customers - KnownHost\" \/>\n<meta property=\"og:description\" content=\"Customer relationship management can boost revenues and profitability. Learn how Zurmo CRM can also increase customer loyalty and reduce costs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knownhost.com\/blog\/use-zurmo-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"KnownHost\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KnownHost\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-21T13:14:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-16T15:58:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knownhost.com\/blog\/wp-content\/uploads\/2019\/03\/Image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robb Sands\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnownHost\" \/>\n<meta name=\"twitter:site\" content=\"@KnownHost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robb Sands\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/use-zurmo-crm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/use-zurmo-crm\\\/\"},\"author\":{\"name\":\"Robb Sands\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a7331d51d3c6e434f490e4a4de2f44\"},\"headline\":\"Use Zurmo CRM to Manage Customers\",\"datePublished\":\"2019-03-21T13:14:44+00:00\",\"dateModified\":\"2020-03-16T15:58:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/use-zurmo-crm\\\/\"},\"wordCount\":1120,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#organization\"},\"keywords\":[\"app hosting\",\"crm\",\"zurmo\"],\"articleSection\":[\"Guides\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/use-zurmo-crm\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/use-zurmo-crm\\\/\",\"url\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/use-zurmo-crm\\\/\",\"name\":\"Use Zurmo CRM to Manage Customers - KnownHost\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knownhost.com\\\/blog\\\/#website\"},\"datePublished\":\"2019-03-21T13:14:44+00:00\",\"dateModified\":\"2020-03-16T15:58:41+00:00\",\"description\":\"Customer relationship management can boost revenues and profitability. 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