{"id":12070,"date":"2019-03-18T08:50:16","date_gmt":"2019-03-18T12:50:16","guid":{"rendered":"https:\/\/www.knownhost.com\/blog\/?p=12070"},"modified":"2026-01-22T15:13:06","modified_gmt":"2026-01-22T20:13:06","slug":"use-google-site-command-turbocharge-marketing","status":"publish","type":"post","link":"https:\/\/www.knownhost.com\/blog\/use-google-site-command-turbocharge-marketing\/","title":{"rendered":"Use the Google SITE Command to Turbocharge Your Marketing Efforts"},"content":{"rendered":"<h2>Updated March 18, 2019<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Dial up your <a href=\"https:\/\/www.knownhost.com\">website<\/a> profits by troubleshooting marketing problems using the Google site: command<\/strong>.\u00a0 Read on to learn how to <strong>find problems<\/strong> such as non-indexed pages and duplicate content penalties, see which of your pages are the most powerful (in Google&#8217;s eyes) and check specific sections of your site issues (and growth) such as your \/blog\/, \/forum\/, \/wiki\/ and more.<\/p>\n<p>&nbsp;<\/p>\n<h2>Site Command Fundamentals<\/h2>\n<p>&nbsp;<\/p>\n<h3>Site Command Request<\/h3>\n<p>&nbsp;<\/p>\n<p>Go to https:\/\/www.google.com and click into the search box, inputting this:<\/p>\n<p><strong>site:wired.com\u00a0<\/strong><\/p>\n<p>or<\/p>\n<p><strong>site:https:\/\/wired.com\u00a0 \u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>[replace wired.com with your domain and exension or follow along using the wired.com example]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Site Command Result<\/h3>\n<p>&nbsp;<\/p>\n<p>Here&#8217;s what you&#8217;ll get as the result of the site command:<\/p>\n<p>&nbsp;<\/p>\n<p>#1 &#8211; &#8216;About 337,000 results (0.25 seconds)&#8217; is detailing roughly how many pages Google has spotted on the wired.com website.<\/p>\n<p>#2 &#8211; The top 3 results (most powerful pages based on the Google algorithm).\u00a0 These are almost always the homepage and other key section home pages within a site.<\/p>\n<p>Note that the actual results would continue well beyond the top 3, in fact giving a full page of results.\u00a0 Scroll to the bottom and you can paginate further into the site.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Site Command Pagination (Incomplete Result)<\/h3>\n<p>&nbsp;<\/p>\n<p>In the case of wired.com we&#8217;re expecting 337,000 page results.\u00a0 We go to the bottom of the page and look at the pagination showing 10+ pages:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Unfortunately, if we click 10, 15, 20, etc, we don&#8217;t go all the way up to page 33,700.\u00a0 In fact, we only go up to page 40!\u00a0 In this case, Google is only going to show us 393 of 337,00 results!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Segment the Site to Get More Results<\/h3>\n<p>&nbsp;<\/p>\n<p>Often, with sites bigger than a few hundred pages, you&#8217;ll <strong>have to segment the site command into chunks, in order to get more results<\/strong>.\u00a0 To do this, just add a directory to the end of the result.\u00a0 In the example of wired.com, their top navigation is broken down into categories, like Business, Culture and Gear, to name but a few.<\/p>\n<p>&nbsp;<\/p>\n<p>In the case of Gear, it&#8217;s the name of a category, and clicking it takes you to the URL:\u00a0 https:\/\/www.wired.com\/category\/gear\/<\/p>\n<p>&nbsp;<\/p>\n<p>Using the site command to find out about the Gear section of the website, we simply type the following into the search bar:<\/p>\n<p><strong>site:https:\/\/www.wired.com\/category\/gear\/<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Instead of getting 393 out of 337,000, we&#8217;re now getting 393 plus an additional 297 page more data.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>More Segmented Results<\/h3>\n<p>&nbsp;<\/p>\n<p>We can simply stop there, or if it was a big category, we could segment deeper and deeper, like \/deals\/specials\/, \/deals\/electronics\/ and so on.\u00a0 The key is to get as much data as possible that can be of use.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Turbocharge Your Marketing with Site Results<\/h2>\n<p>&nbsp;<\/p>\n<h3>Finding Whether or Not There&#8217;s Dupe Content<\/h3>\n<p>&nbsp;<\/p>\n<p>Continuing the Gear example, go to the bottom of the results and paginate to the end (Page 30), so that you see the last of the 297 results, which should look like this:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>#1 &#8211; shows the last of 297 results, so you know you&#8217;re at the end<\/p>\n<p>#2 &#8211; shows that in addition to the 297 shown (from the Google primary index), there are more entries blocked from showing up in search results because they are in the secondary (dupe content) index, that rarely appears to searchers.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Finding Specific Dupe Content<\/h3>\n<p>&nbsp;<\/p>\n<p>To find out what is duplicate content, simply click on the link that says, &#8220;<i><a href=\"https:\/\/www.google.co.uk\/search?q=site:https:\/\/www.wired.com\/category\/gear\/&amp;newwindow=1&amp;biw=1880&amp;bih=970&amp;filter=0\">repeat the search with the omitted results included<\/a>.&#8221;<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Now, instead of 297 results, there are 492 results.\u00a0 That&#8217;s 297 in the main index, and 95 hidden in the secondary index because of problems.\u00a0 Skim through the results and you&#8217;ll spot the ones you hadn&#8217;t seen in the 297 results previously.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What&#8217;s in that dupe content index?\u00a0 Pages that are light on content or pages that only have content found elsewhere.\u00a0 Typically this includes category pages, tag pages, paginate content pages, or copy pasted text that&#8217;s been repeatedly used and only slightly modified.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>In the case of wired.com\/category\/gear\/ the dupe pages are paginated content on URL&#8217;s like:<\/p>\n<p><strong>https:\/\/www.wired.com\/category\/gear\/page\/1268\/<\/strong><\/p>\n<p>Those pages are simply paginated listings of posts\/pages that they&#8217;ve published separately.\u00a0 There&#8217;s nothing unique or original on any of those \/page\/ results, which is why most site owners don&#8217;t index them.\u00a0 <strong>Noindex flagging of your paginated results is one way of preventing Google from flagging large swaths of your content as being duplicate (poor quality).\u00a0 Quality matters!!!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Monitor Content Indexing<\/h2>\n<p>&nbsp;<\/p>\n<h3>Check Indexed Page Counts<\/h3>\n<p>&nbsp;<\/p>\n<p>Refer back to the screenshot used originally for the \/category\/gear\/:<\/p>\n<p>&nbsp;<\/p>\n<p>In this scenario, 297 pages are indexed in the wired.com\/category\/gear\/ &#8211; that&#8217;s ground zero &#8211; starting point.<\/p>\n<p>&nbsp;<\/p>\n<p>After posting several new offers in the Gear category and promoted them, you want to make sure whether or not they&#8217;re getting indexed.\u00a0 Simply run the same site command, scroll to the end, and see how many pages are indexed.\u00a0 Is it 297 + X new posts?\u00a0 Or is it less?<\/p>\n<p>&nbsp;<\/p>\n<p>Simply doing a bit of tracking counts of indexed pages and new posts added, <strong>you can find out how successful you are in getting posts\/pages indexed.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Spot Title and Meta Description Uniqueness Issues<\/h2>\n<p>&nbsp;<\/p>\n<h3>Site Command + Scroll<\/h3>\n<p>&nbsp;<\/p>\n<p>Run the site command and scroll down the page, looking at the results.\u00a0 If you want to make life easier, set your search preferences in Google to show 100 results per page instead of 10 &#8211; you&#8217;ll get a lot more to scroll through.<\/p>\n<p>&nbsp;<\/p>\n<p>Simply by scrolling down a few times, you&#8217;ll quickly spot commonalities &#8211; like titles with repeating text, short titles, meta descriptions with repeating text, meta descriptions that are too short.<\/p>\n<p>&nbsp;<\/p>\n<p>As you glance down the results, can you <strong>spot the duplication in titles and meta descriptions<\/strong>?\u00a0 They&#8217;re verbatim, top to bottom.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>When you spot duplication, it either needs made unique, on a page by page basis, or it needs marked as noindex, so that Google doesn&#8217;t run quality control checks on it (and find the duplicated content and meta information).<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p>&nbsp;<\/p>\n<p>Use the site command to monitor quality, find issues and then stamp them out.\u00a0 It&#8217;ll maximize your search results visibility, maximize your search rankings and maximize your profits.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated March 18, 2019 &nbsp; Dial up your website profits by troubleshooting marketing problems using the Google site: command.\u00a0 Read on to learn how to find problems such as non-indexed pages and duplicate content penalties, see which of your pages are the most powerful (in Google&#8217;s eyes) and check specific sections of your site issues [&hellip;]<\/p>\n","protected":false},"author":157,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[184,2190,2192],"class_list":["post-12070","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-marketing","tag-site","tag-troubleshooting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Google Site Command for Marketing Success | KnownHost<\/title>\n<meta name=\"description\" content=\"Learn how to use the Google site: command for SEO and marketing. Discover how to audit indexed pages, find duplicate content, and troubleshoot site issues.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knownhost.com\/blog\/use-google-site-command-turbocharge-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Google Site Command for Marketing Success | KnownHost\" \/>\n<meta property=\"og:description\" content=\"Learn how to use the Google site: command for SEO and marketing. 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